Recognizer – image recognition technology


BRIDGING PRINT TO WEB WITHOUT QR CODES

Drive customers from print to mobile with image recognition technology

Do you use catalogs, print advertising or billboards? Using picalike’s image recognition technology, you can drive your clients directly to your advertised products just by taking a photo from the item in the catalog or advertisement. Print to web (p2w) works for every smartphone within apps or simply by using an URL activating the camera.

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Superior customer experience without QR
By pressing the shutter release the magic begins, and your audience is immediately shopping in the mobile version of your online store – without using QR codes. This closes the gap between offline and online efficiently. It will drive additional traffic to your online store and makes it easy and intuitive for your audience to order a product from the catalog. Use this shortcut for better customer experience.

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Using picalike’s visual technology called recognizer, has a lot of advantages:
» catalog, print ads and billboards are becoming interactive
» offline media drives traffic to your mobile website or shop directly
» increases customer experience without using QR codes or product IDs


CLIENT’S STATEMENT

Mobile Commerce is booming. With picalike's recognizer technology we found the perfect solution to bridge catalog business to mobile commerce. Without using any QR codes the aesthetics of our print media and catalog stayed the same, while our customers experienced a seamless transition ordering via their smartphones.

Eva Sanke - Marketing Manager, BAUR Versand


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Contact information

+49 40 468 95 17 0

Stresemannstr 23, D-22769 Hamburg