What can fitness cost? OnSight takes a close look at sweatpants

Fitness_Sweatpants

With the start of the new year, sales figures for sportswear are also on the rise. Sweatpants in particular should now no longer just be the waist-down dress at work or the garment of choice on the couch, but also help put New Year’s resolutions into action. In keeping with the jogging pants’ day of honor on January 21, we used our Market Intelligence solution to analyze the right price for this garment.

The sweatpants, our faithful companion, and not only since so many in Germany make home office as never before. Which are the most popular, how much do they cost on average, which colors are in? We asked ourselves these and other questions and analyzed the data from 15 relevant German online stores using our market intelligence solution OnSight Analytics.

Jogging pants for 2400 euros at Zalando

For our analysis, OnSight provided us with surprising results. Who would have thought that there are sweatpants for 2400 euros? Found them at Zalando, but they are no longer in the range. I wonder if they are sold out? The black sweatpants with 4 decorative stripes on the left thigh for 1250 by Thom Browne is still on sale at Yoox.

Fitness_Price range

Brand interest score shows DSQUARED2 in 2nd place

Another surprise was the brand interest score. If one had previously suspected that Nike and Adidas were the closest, the data collection now showed that between the two brands there are 4 other brands that consumers prefer (the brands include, for example, DSQUARED2 and Juvia).

Fitness_Brand

The color interest score, on the other hand, did not come as a big surprise, with black and gray largely dominating and other colors only slightly represented.

Fitness_Interest

If you want to learn more about OnSight, what is analyzed, what data is collected, how Picalike supports online stores with the tool, feel free to contact us at any time!

Cozy home accessories for uncomfortable days

Cozy home accessories

The nights are long, life hardly takes place on the street or in the garden, the weather invites to a warm tea with pastries or series evening. It must be really cozy at home!

Here we present you 9 home accessories that will make any home glow with warmth and guaranteed to keep the cold out.

1. Fluffy Blankets

No series evening should be without them, cuddly plaids to snuggle up on the couch. It doesn’t matter whether they are knitted loosely or made of soft, woven fabric. The main thing is that they keep you warm and feel cozy against your skin. And if it gets bloody or scary, just hide your head underneath!

Cozy home accessories - Blanket
Cozy home accessories - Blanket
Cozy home accessories - Blanket
Cozy home accessories - Blanket
Cozy home accessories
Gemütliche Wohnaccessoires

2. Cozy Poufs

It doesn’t always have to be the quaint wing chair from grandpa. Sometimes it can also be a small pouf, on which you sit around the coffee table. This is very practical, for example, for the chocolate fondue, because who needs a backrest? With coarse knit it fits twice as well to cool autumn days and invites you to sit down and relax drinking tea.

3. Noble Velvet Pillow Cases

They are not just for kings! Those in need of cuddling are also welcome to snuggle up to them and enjoy the soft fabric. In gemstone colors they now shine on sofas and armchairs and give the room noble accents.

Cozy home accessories
Cozy home accessories
Gemütliche Wohnaccessoires
Gemütliche Wohnaccessoires
Cozy home accessories
Gemütliche Wohnaccessoires

4. Luminous Lanterns

They make both the apartment and the balcony sparkle with their warm light. Who would want to do without them? For autumn fit very nicely those in warm colors. Or simply decorate large glass lanterns with colorful leaves, chestnuts and LED candles, paying homage to the season.

5. Romantic Vases

They make every table, whether large table or small side table, an eye-catcher: vases! Romantic and playful they may be this season, to spread a little enchanted country house idyll. If you don’t get around to getting fresh flowers every few days, you can equip them with a few dried flowers in keeping with the current trend.

Cozy home accessories
Cozy home accessories
Cozy home accessories
Cozy home accessories
Cozy home accessories
Cozy home accessories

6. Warm Knit Pillow Cases

Somehow knitwear is always in high demand on uncomfortable days: XXL knitted scarves, knitted sweaters, knitted dresses, thick woolen stockings… So why not knitted cushion covers? The diverse yarnwork exudes coziness and comfort in any form. With knit patterns reminiscent of your favorite knit sweater, they take our hearts by storm. Then with shiny lurex threads they make it sparkle.

7. Rustic Candlesticks

They always remind of ski huts in Bavaria or noble country houses in Norway: rustic candle holders made of wood. This fine material from the forests spreads a cozy atmosphere on the table and windowsills and brings us a little nature into the house.

Rustikale Kerzenhalter
Cozy home accessories
Kunstfell
Cozy home accessories

8. Cuddly Faux Fur

Real fur is not everyone’s cup of tea. But with fluffy faux fur you can not go wrong, whether on an armchair for extra warmth or under a pouf for warm feet or simply decorated as an accent directly on the stool. They also sometimes come in bright colors, because you can also look at them with pleasure that they are fake!

9. Fancy Table Lamps

Since you can’t have enough light sources to provide you with warm light in this dark time, you can’t miss out on small table lamps. So that they do not look like straight out of grandma’s bedroom, they come in fancy shapes. So they are a chic eye-catcher on any side table.

Cozy home accessories
Cozy home accessories

Accessories for the cold seasons are herd animals. Pillows come in abundance on the couch, plaids are combined with the pillows, candlesticks join vases. We save the minimalism for another season.

Article found on Universal.at

Give Furnishing tips with Complete the Look

Those who know us also know Complete the Look, our recommendation tool. It can be used to create Looks (previously Picalike slang for outfits) that can be scaled across the entire range with just a few clicks. So a Look is kept alive almost indefinitely thanks to our unique image recognition and artificial intelligence. (For a quick look, check out our video)

What CTL looks like practically for fashion online stores?

This can be seen in the example of our customer Madeleine. Complete the Look is used there under the designation “Matches”. Picalike’s image recognition technology suggests other items that could go with the desired blazer, for example. But not only that. With its similarity analysis, the tool searches Madeleine’s entire product range for other items that can be used to replace a product if it is sold out. This creates a win-win situation for the customer and the retailer, as it suggests a never-out-of-stock feeling and Madeleine can play out the entire range of its assortment without having to manually enter new outfit suggestions into the CRM every day. (For more information: here is our case study on Madeleine)

This is all old hat?

Then here comes the big news: the beautiful word “looks” from Complete the Look is no longer limited to outfits! Because now, with our technology, it’s also possible to furnish rooms. Especially now, when so much time is spent in one’s own four walls, it is even more important to furnish oneself in a way that one likes to be at home. This is also clearly shown by the statistics on what was shopped for online last year in particular. Of course, we want to support our customers and help them achieve even better sales.

What CTL looks like in practical terms for furnishing online stores, in turn?

You can see this very well in the example of another of our customers. The store itself can create countless living styles, completely without elaborate photo shoots. In the following example, a room is decorated in a cozy country style.

Furnishing tips
Furnishing tips
Furnishing tips

And the look is already online and “re-buyable”. Just like the Madeleine example, sold-out items are always replaced and scaled across the entire range. With little effort, a very diverse result is achieved.

Sounds exciting? Then try our demo!

Get relevant informations fast with Newsletter Intelligence

Newsletter Intelligence

The time between the holidays is known to be used for resting. Not so with us. We are busy developing, optimizing and researching. The result is a number of new features in our OnSight Analytics tool. To present all of them now would go beyond the scope of this article… And what fun would it be to shoot all the powder at once instead of finely portioning it and thus benefiting from it for a longer period of time?

Be curious what we have to report in the near future!

But now to an exciting new feature: the Newsletter Intelligence!

What is the Newsletter Intelligence?

With one glance you can see how many newsletters have been sent. When you mouse-over the points, you will receive several pieces of information, for example: How many newsletters were sent on this day? In addition, you can find out which coupons are offered, which collections and freebies are advertised. Of course, you can also click on the individual newsletters from this date below to take a closer look.

Newsletter Intelligence

Instead of subscribing to your competitors’ newsletters yourself and going through them manually, you can let OnSight analyze tens of newsletters for you and stay up to date with your competitors’ marketing strategies.

Newsletter Intelligence

Are you curious? Then test our demo and see for yourself what is possible!