5 Questions for Sandra

Sandra Kade

Another new team member joined us last year! It is long overdue to introduce her to you. We want to do that right now. We’re happy to announce that Sandra Jurema Kade has been our Content Marketing Manager since September 1, filling in for Lea Schilling during her parental leave. She herself is also just coming out of parental leave. Before that, she worked in a completely different field. For the past 14 years, she has worked as a freelance final editor and translator. She used her parental leave after the birth of her twin girls to reorient herself and is now looking forward to combining what she has learned in years of experience with her newly acquired knowledge. Sounds exciting! What role Brazil and rhubarb spritzer play in her life and how long she has known Picalike, you can find out in the following 5 questions we asked her.

Sandra Kade

Tell us something about yourself. Where did you grow up? What are your hobbies?

I’ll have to elaborate a bit: I was born in Germany, but grew up in Brazil in the Amazon region. When I was 17, I came back to Germany to finish high school at a boarding school in Lower Saxony before going to Rostock to study. Since graduating, I now live back in Hamburg, my birthplace.

I love DIY, yoga and baking/cooking. Unfortunately my hobbies are a bit short right now since the twins are born, but as soon as I have some more time I’ll bring over some cupcakes, I promise!

What about your new responsibilities are you most looking forward to?

I’m looking forward to showing Picalike, its great products and how work is done here to others on a regular basis, to inform others about it and also about so much more. I have known the company since its inception and am very excited to be a part of it now.

When you look back in six months, what do you hope to see?

That I could reach and pick up the recipients with the choice of topics for newsletters, blog posts, etc. and with the elaboration of the topics. And maybe even got a few returns.

Are you more of a home office or office type?

Kind of both, although a bit more of a home office guy than an office guy. I like working from home, because I can sort laundry or clean out the dishwasher at the Writer’s Block, where I’m guaranteed to come up with another idea that I can then sit down to, fortified with a fresh cup of coffee. But I also like to work in the office with other people, because the exchange can also be very inspiring, and I then also feel closer to the action. (Yes, I know that through Slack etc. you are always fully involved, even from home, but I still find the personal presence at the scene of the action a tad closer 🙂 )

What would be your favorite drink when meeting with work colleagues after work and why?

Since the twins are still so small, definitely a rhubarb spritzer, which is very refreshing after all, or a decaffeinated latte macchiato with oat milk. But if I didn’t have little babies now, it would definitely be a wine spritzer, my absolute after-work drink: fresh, sparkling and very delicious taste. Then white or rosé, depending on the mood.

Then we’ll soon be down here at the Betahaus café for a quick decaffeinated latte macchiato with oat milk and hope you have some muffins with you, too.

The genesis of OnSight Analytics

OnSight Analytics

We have already introduced you to the start of the OSA pilot phase and the onboarding. In the meantime, a few weeks have passed and a number of new features have been launched. It’s time to talk to our CEO Sebastian Kielmann about the background of OnSight Analytics and what’s behind it.

OnSight Analytics

Sebastian, when did the development of OnSight begin?
The development of OnSight started in March 2018. The very first thing we did was to start developing systems that collect, store and analyze data. After that, we started to make a combination of the new data with our AI and image recognition.

And what led to that?
We’ve been providing our customers with performance support for their online store for many years with our AI and image recognition. That’s when we started thinking about how we could combine all the capabilities of our systems into one simple and intelligent solution with the goal of creating market intelligence that automatically detects relevant events and reports recommended actions right away.

What has been the biggest hurdle so far?
Collecting and evaluating the data is always a challenge. But also combining the ideas and wishes of our partners, which concern brands on marketplaces, brands in their own store, or consist of retailers as well as marketplaces, is not an easy task for us. Everyone has a different perspective on the data, and we want to unify them all in one form so that our AI can deliver the best possible recommendations for action.

What feature are you most proud of?
I can’t say, because I’m proud of all of them: portfolio analysis, product lifecycle, similarity search but also our Interest Score, which combines a lot of data into one number.

More info on the Interest Score and other features coming soon here on the blog! To make sure you don’t miss them, subscribe to our newsletter and follow us on our social media channels.