Increase online sales by 13% per month with artificial intelligence

Over the years, the fashion house MADELEINE has skilfully mastered the step from catalogue mail order to multi-channel retailer with its own online shop and international reach.

By playing off Picalike’s automated, image recognition-based technology, MADELEINE hoped to achieve a lower bounce rate, an increased willingness to buy and a resulting higher conversion rate.

On selected areas, the Picalike recommendation technology was integrated and tested using an A/B test. The integration in the MADELEINE online shop and the results of the test are presented in this case study.

The test results were more than satisfactory for us.With the Picalike technology we can offer our customers an even better online shopping experience – Birgit Engelhardt from MADELEINE

Case Study Madeleine 1