Over the years, the fashion house MADELEINE has skilfully mastered the step from catalogue mail order to multi-channel retailer with its own online shop and international reach.

By playing off Picalike’s automated, image recognition-based technology, MADELEINE hoped to achieve a lower bounce rate, an increased willingness to buy and a resulting higher conversion rate.

On selected areas, the Picalike recommendation technology was integrated and tested using an A/B test. The integration in the MADELEINE online shop and the results of the test are presented in this case study.