The Witt Group (“Witt”) is one of the leading textile multi-channel companies for the 50+ target group. By investing heavily in IT, Witt has successfully managed to drive forward the digitalisation of its business model and has developed from a classic catalogue retailer to an innovative e-commerce retailer.
To enable Witt to reactivate one-time customers and “sleeping” customers and to create further incentives to buy, product recommendations are sent to customers by e-mail. These mailings can be sent in compliance with DSGVO and without any additional opt-in. Our image recognition system suggests current Witt products that are most similar to products from customers’ past purchases. As a result, Witt has not only been able to significantly expand the circle of recipients, but also achieve a 13% higher conversion rate compared to the regular newsletter. On the following pages we will show you exactly how this works.