How can you identify personal trends?

Contribution image personal trends

In the last trend report I received, there was a detailed report on dresses, skirts and tops – of course, the fashion industry is largely oriented towards women. But as a man in my early 40s, none of these trends suited me. That’s not entirely surprising. But even in the trend reports on the latest sneakers, there was nothing that appealed to me. Is that because of me? Not entirely. It’s because an editor has to decide on a small number of trends, even though he could report on so many. I’m sure there’s a sneaker trend that would suit me, it just wasn’t chosen by him. If a report on all possible trends were set up, an almost infinite number of pages would come out. However, it would be far too general, far too much, and thus inconsclusive, because what is one supposed to derive from it?

Sebastian personal recommendation
Personal Trends Englishwoman
Personal Trends Italian
Personal Trends Bankers

In the best case, a report should list the trends per gender, age, category, culture, background, occasion, etc., so that it also fits the reader. Because for a 20-year-old English woman, something completely different is the trend than for a 30-year-old Italian woman. There are also differences for men. For a 50-year-old banker, for example, something quite different is in than for a 25-year-old student.

Since such distinctions are very relevant for us at Picalike, we tried to get an indicator with the following parameters:

Gender: 3 (men, women, unisex)

Age: 6 (Baby, Child, Teen, Young Adult, Adult, Senior)

Occasion: 6 (Basics, Casual, Chic, Business, Sporty, Rocky)

Categories: 7 (Dresses, Blouses, Trousers, Jackets, Shorts, Shoes, Sweaters)

Attributes: 4 (colour, pattern, length, extras)

Type: 2 (Extrovert, Introvert)

Season: 4 (Spring, Summer, Autumn, Winter)

Weather: 5 (Warm, Cold, Rainy, Sunny, Snowy) Ba

This simple list, which we try to make even more precise every day, would already generate over 30,000 reports. That is a lot of effort! And unfortunately still far too much. Fortunately, we are developers and can have our artificial intelligence monitor this so that it only returns us the relevant results.

When I look back, I see the long way we have come, although we still want to go much further. For example, it was a special experience when we received the first sketches of trends to better visualise the data from the reports. That was our beginning. Now, with OSA and especially with our trend analysis, we are already quite a bit further along. Nevertheless, the sketches of trends are still an event. That drives us on. It remains exciting!

Slipover – the racer in the current street style

Trend slipover

The layered look (also called onion look) is always back in trend. What makes this look the eternal comeback trend? For one, it’s perfect for this fickle weather and made for it. Also, layering is cozy and can often be put together with pieces from your own closet. Combined with a new it-piece, it shines in new splendor.

This season, the slipover is our it-piece. Fashion experts from various glossy magazines predicted the trend quite some time ago. Will we really see this trend on the streets and in the socials? Or were the predictions wrong?

sarahwhnr Pullunder Instagram

We’ve been keeping a close eye on the sweater trend with OSA. It took a while, but now it has arrived! This is of course reflected in our data from the online stores. Within the last few days, there were numerous sweaters among the new ins, an overall increase of 28 percent. Here also a small evaluation of the color distribution:


But how is this street style styled correctly? We will gladly show you how the fashion pros wear the look, which parts they combine with each other and how to wear it sexy or casual. Let us inspire you!

First the most important garment: the slipover!

It is very popular, especially in oversized cut made of soft fabric. In an analysis of the favored colors, black slipovers are way out in front, followed by natural tones.


The shirt

Under the slipover, a shirt, also in oversize, is styled. Perfect is a white shirt, it makes the contrast to the sweater particularly strong. And should be found in almost every closet. Not in yours? But maybe you have a denim shirt in your closet, a comfortable and stylish alternative.

Slipover shirt

The under

You can do without the pants. However, with our current temperatures in Hamburg (1-13 °C) we recommend leggings or jeans for underneath. It is important that they should be in the background, so as neutral and inconspicuous as possible.


Another eye catcher

In contrast to the pants, the footwear can be a real eye-catcher. For this purpose, over-the-knee boots are particularly popular and also make it possible to wear the pants-free version of the outfit without freezing.

slipover boots

You have a fashion online store and want to provide such an outfit to your customers? With our Complete-the-Look tool that’s no problem at all.


Are such trend analyses also exciting for you, or do you also want to give trendy outfit recommendations in your online store that are never sold out? Then don’t hesitate and contact us!

With Complete the Look to the romantic candlelight dinner

We have already introduced you to how to decorate whole rooms chic. But it doesn’t always have to be whole rooms. What about a romantic candlelight dinner, for example? This year we only have the option to spend Valentine’s Day at home, with home-cooked or self-ordered food. It will certainly help some people to get recommendations on how to set their table in a particularly atmospheric way. You can see how easy it is to offer customers these recommendations with Complete the Look here!

Super easy and quick, right? It works just like you would make outfit or room decor recommendations. Only you don’t choose 1 piece of clothing and then other pieces of clothing and accessories or different furniture and furnishings. In this case, we picked a nice table that we would like to sit at for a candlelight dinner. Next, we then thought about what else we would need for a romantic table: Tablecloth, plates, elegant glasses and candlesticks. All products to match our style. We used the sliders to set the alternatives and then saved them. The look is ready!

This shows once again how flexible Complete the Look is! All it takes is a bit of imagination and you can create all sorts of different recommendation combos! How about breakfast in bed, for example? A small party on the balcony? An afternoon of reading in the study? A fitness session in the bedroom? Everything is possible!


Give Furnishing tips with Complete the Look

Those who know us also know Complete the Look, our recommendation tool. It can be used to create Looks (previously Picalike slang for outfits) that can be scaled across the entire range with just a few clicks. So a Look is kept alive almost indefinitely thanks to our unique image recognition and artificial intelligence. (For a quick look, check out our video)

What CTL looks like practically for fashion online stores?

This can be seen in the example of our customer Madeleine. Complete the Look is used there under the designation “Matches”. Picalike’s image recognition technology suggests other items that could go with the desired blazer, for example. But not only that. With its similarity analysis, the tool searches Madeleine’s entire product range for other items that can be used to replace a product if it is sold out. This creates a win-win situation for the customer and the retailer, as it suggests a never-out-of-stock feeling and Madeleine can play out the entire range of its assortment without having to manually enter new outfit suggestions into the CRM every day. (For more information: here is our case study on Madeleine)

This is all old hat?

Then here comes the big news: the beautiful word “looks” from Complete the Look is no longer limited to outfits! Because now, with our technology, it’s also possible to furnish rooms. Especially now, when so much time is spent in one’s own four walls, it is even more important to furnish oneself in a way that one likes to be at home. This is also clearly shown by the statistics on what was shopped for online last year in particular. Of course, we want to support our customers and help them achieve even better sales.

What CTL looks like in practical terms for furnishing online stores, in turn?

You can see this very well in the example of another of our customers. The store itself can create countless living styles, completely without elaborate photo shoots. In the following example, a room is decorated in a cozy country style.

Furnishing tips
Furnishing tips
Furnishing tips

And the look is already online and “re-buyable”. Just like the Madeleine example, sold-out items are always replaced and scaled across the entire range. With little effort, a very diverse result is achieved.

Sounds exciting? Then try our demo!

Menswear DeCoded: 10 rules to make a man dress well

Menswear DeCoded

There are certainly millions of times more guides for Outifts for women than for men. So this time I’ll be more concerned with the rules of how to put together a safe outfit for men. Every day thousands of outfits are created with our technology and millions of combinations are displayed.

Companies like Esprit, Hirmer or Sportscheck successfully use our Complete the Look solution. However, these companies have an extremely high level of expertise, which they then scale additionally with our AI.

But what do the stylists pay attention to when creating top-performing outfits? We took a closer look at the statistics and data of the outfits and identified the following correlations. Some of them certainly sound natural:

Stick to the basics

Rule #1: Stick to the basics

If you want it to be fast, then basics are the right thing for you. With basics you will usually be right, but you won’t be noticed either. Jeans, T-shirt, sneaker – these are great basics that will get you through the day. In order not to be completely run-of-the-milll, you can focus on the T-shirt by making a statement there, for example with a fancy color or a striking print.

If you want to stand out a bit more, but orientate yourself on basics, rolled up trousers with crazy socks are a great alternative. If you change your mind during the course of the day, just roll your trousers down and you have a full basic outfit ready to dive into the crowd.


Rule #2: Simple is better

As with the basics, you should feel safe with your chosen option. If you are not quite sure, you should make it easy for yourself and stay on the safe side. White shirt, chino trousers, belt and a casual jacket are a simple but safe choice. It’s unlikely to do anything wrong.

While basics are almost always casual outfits, a simple outfit can be casual, business or elegant at the same time.

Simple is better
It's the fit that matters

Rule #3: It's the fit that matters

One of the biggest challenges is finding the right size. For women’s and men’s clothing, there are different requirements for a well-fitting garment. So it is no easy task for men to find the right shirt, the perfect trousers or the ideal shoes.

If you don’t comply 100% with the norm (who does?), you should go to a tailor’s near you. Shorten the sleeve or leg length or have everything sewn a little tighter or further. You not only look better when everything fits, you also feel a lot better.

The following should be kept in mind: Fit comes first!

Rule #4: Conscious coating

Be careful: Use your creativity, but don’t let it go with you, not everything can be combined stylishly.

Especially in autumn and winter, a mega onion look is the order of the day. Shirt, sweater and jacket don’t just keep us warm. With several layers, you can combine several pieces to create much more interesting outfits.

Conscious coating

Rule #5: Make it look natural

An outfit shouldn’t look like work. By that I don’t mean a business look, but an outfit is ideal if it looks as if it would be totally easy to combine everything so perfectly. Especially if you want to try something new.

Make it look natural
Try something new

Rule #6: Try something new

Far too often men’s outfits consist of the same parts and the same patterns. You should try something new every now and then. Go to a shop and choose clothes you wouldn’t have tried on otherwise. Try them on and maybe you’ll discover a whole new side to yourself.

The same goes for creating outfits in our look solution. New things don’t have to be bad and can give you a whole new perspective.

Rule #7: Colours as an accent

Combining colours is practically a science in itself. Those who do not want to deal with colour theories simply stick to the tried and tested. But one or two colour accents help to enhance the outfit.

Use colors to your advantage but combining several colors is only for outfit experts.

Colours as an accent
Choose situation-based

Rule #8: Choose situation-based

When to wear what? If you can answer this question with complete certainty, then you have already reached 50%. Sometimes jeans, shirt and jacket are perfect for a client appointment, sometimes you are over- or underdressed. Some pitfalls are lurking here. Therefore, you should first be sure what would suit the situation best. Once you have answered the initial question, you can start by selecting the items of your outfit.

If you can’t answer the question, go back to rules #1 and #2.

Rule #9: Accept failures

There’s no such thing as the perfect outfit. Get inspiration from everywhere. Whether social media, magazines, TV, friends or a stranger in the train. Everywhere you find other people who can inspire you in terms of style. But there’s one thing you shouldn’t do: stress. Remember rule #5, so just accept in advance that things can go wrong. Sometimes a colour can’t fit well or you’re the only one wearing a shirt.

Take it with a smile and do it better next time.

Accept failures
Accept compliments

Rule #10: Accept compliments.

Something that occurs much less often for men than for women are compliments to the outfit. If you have just bought or tried on a tailor-made suit, compliments are the order of the day. But in everyday life they are rather rare in terms of the look. Therefore, if you ever praise your style, accept it!

With such a confirmation one becomes more self-confident and at the same time also safer with his outfit choice.


There were only 10 very simple rules that resulted from thousands of curated looks. They help with creating looks in the system as well as with the selection in front of your own wardrobe.

We are also planning an analysis of the data for ladies outfits in the near future. But I doubt that 10 rules will do it here… 🙂