OnSight Analytics - OnSight Analytics

Interview with Sandra Repking Part 2

Here you can read part 2 of our interview with purchasing expert Sandra Repking. This part is all about the support that tools such as OSA provide for purchasing planning.

How to buy the perfect goods?

To ensure that OSA continues to develop in the best possible way, we regularly exchange ideas with experts from a wide range of fields. This time with all-round expert Sandra Repking about purchasing.

assortment planning Expert Interview Market analysis Purchasing Sandra Repking Trends

Slipover – the racer in the current street style

The layered look (also called onion look) is always back in trend. What makes this look the eternal comeback trend? For one, it’s perfect for this fickle weather and made for it. Also, layering is cozy and can often be put together with pieces from your own closet. Combined with a new it-piece, it shines in new splendor.

This season, the slipover is our it-piece. Fashion experts from various glossy magazines predicted the trend quite some time ago. Will we really see this trend on the streets and in the socials? Or were the predictions wrong?

We’ve been keeping a close eye on the sweater trend with OSA. It took a while, but now it has arrived! This is of course reflected in our data from the online stores. Within the last few days, there were numerous sweaters among the new ins, an overall increase of 28 percent. Here also a small evaluation of the color distribution:

But how is this street style styled correctly? We will gladly show you how the fashion pros wear the look, which parts they combine with each other and how to wear it sexy or casual. Let us inspire you!

First the most important garment: the slipover!

It is very popular, especially in oversized cut made of soft fabric. In an analysis of the favored colors, black slipovers are way out in front, followed by natural tones.

The shirt

Under the slipover, a shirt, also in oversize, is styled. Perfect is a white shirt, it makes the contrast to the sweater particularly strong. And should be found in almost every closet. Not in yours? But maybe you have a denim shirt in your closet, a comfortable and stylish alternative.

The under

You can do without the pants. However, with our current temperatures in Hamburg (1-13 °C) we recommend leggings or jeans for underneath. It is important that they should be in the background, so as neutral and inconspicuous as possible.

Another eye catcher

In contrast to the pants, the footwear can be a real eye-catcher. For this purpose, over-the-knee boots are particularly popular and also make it possible to wear the pants-free version of the outfit without freezing.

You have a fashion online store and want to provide such an outfit to your customers? With our Complete-the-Look tool that’s no problem at all.

Are such trend analyses also exciting for you, or do you also want to give trendy outfit recommendations in your online store that are never sold out? Then don’t hesitate and contact us!

Complete the Look Layer look Layering OSA Picalike Slipover Trend2021 Trendanalysis

Identify the hot sales days at a glance

Some days are more reduced than others. Some stores reduce more than others. Some prefer to reduce evenly, others have promotion days when they reduce especially much, and then it’s back to business as usual. These are just a few reasons that make observing the sales periods of the various stores so exciting. All the better if you can get so much information easily at a glance.

That’s why we would like to introduce you to our Sales Map!

With the overview of our sales map you can see at first glance through the different color shades in which period much or little was reduced. The heat map highlights the period in which things were particularly hot. But of course this is still very general.

Mit dem Überblick unserer Sales Map erkennst du gleich auf dem ersten Blick durch die verschiedenen Farbnuancen, in welchem Zeitraum viel oder wenig reduziert wurde. Durch die Heatmap wird der Zeitraum hervorgehoben, an dem es besonders heiß herging. Aber das ist natürlich noch sehr allgemein.

To break it down in more detail, you just need to tick a box and you will find out more details about the selected period.

Um es genauer aufzuschlüsseln, muss man nur ein Kästchen anklicken, schon erfährt man weitere Details zu dem gewählten Zeitraum.

However, since this is not enough for us and we attach great importance to very detailed and accurate information, you can further specify everything with the filters. For example, you can filter by category, competitor, gender, or time period to get a heatmap for exactly this information.

Da uns das aber noch nicht reicht und wir einen großen Wert auf sehr detaillierte und genaue Informationen legen, kann man mit den Filtern alles noch weiter präzisieren. Hier kann man zum Beispiel nach Kategorien, Wettbewerber, Gender oder Zeitraum filtern und somit eine Heatmap für genau diese Angaben erhalten.

You can’t get much faster and more detailed information about your competitors’ sales activities. Would you like to have a look at the sales map of your competitors? Then arrange a demo and save yourself a lot of time and effort!

Discounts OnSight Analytics Picalike Reductions Sales Sales Map

Save valuable time with Shop Intelligence

Whether you’re writing a book or developing a marketing campaign, the most time-consuming part is always the research. Because most of the time, a lot of research has to be done. You need reliable and accurate answers to questions like: What are the others offering? What do we have to compete with? How does the competitor make shopping easier for X customers? What products is he currently pushing? What special promotions are running? Are freebies being distributed? And that’s for every single competitor. You can’t get that much information with just a few clicks. Or maybe you can?

In fact, our Shop Intelligence can answer all these questions. Easily, quickly and accurately. How? Firstly, by analyzing the newsletters of competitors – after all, newsletters are the information carriers of all.

With them, the stores present trends and promotions to their customers, entice them with offers and freebies. And as the name implies: You always find out the latest (news). With Newsletter Intelligence it is possible to look at the collected newsletters of competitors at a glance and get a general insight, browse through the collected newsletters and even look at their frequency.

However, if the flood of newsletters threatens to overwhelm or you want to get a specific information faster, it is possible to get targeted results with filters. For example, you can filter by competitors, time period, specials such as gifts and discounts. Just like with the overview, it is also possible to click directly into the newsletters and get an exact picture.

But our Shop Intelligence can do even more! In the general overview, you can quickly see the various services that are offered to customers. This way, you can quickly see what is really popular and most widely represented – and whether you should perhaps also offer Click & Collect, for example?

But even this information can be scaled down to provide precise answers to individual questions, because under the Shop Details tab, competitors can be viewed individually with a list of the services they offer.

Research doesn’t get much easier and faster than this. Would you also like to quickly research how your competitors are doing? Then why not arrange a demo and save yourself a lot of time and effort!

Competitor analysis Newsletter Intelligence OnSight Analytics Picalike Shop Intelligence

What can fitness cost? OnSight takes a close look at sweatpants

With the start of the new year, sales figures for sportswear are also on the rise. Sweatpants in particular should now no longer just be the waist-down dress at work or the garment of choice on the couch, but also help put New Year’s resolutions into action. In keeping with the jogging pants’ day of honor on January 21, we used our Market Intelligence solution to analyze the right price for this garment.

The sweatpants, our faithful companion, and not only since so many in Germany make home office as never before. Which are the most popular, how much do they cost on average, which colors are in? We asked ourselves these and other questions and analyzed the data from 15 relevant German online stores using our market intelligence solution OnSight Analytics.

Jogging pants for 2400 euros at Zalando

For our analysis, OnSight provided us with surprising results. Who would have thought that there are sweatpants for 2400 euros? Found them at Zalando, but they are no longer in the range. I wonder if they are sold out? The black sweatpants with 4 decorative stripes on the left thigh for 1250 by Thom Browne is still on sale at Yoox.

Brand interest score shows DSQUARED2 in 2nd place

Another surprise was the brand interest score. If one had previously suspected that Nike and Adidas were the closest, the data collection now showed that between the two brands there are 4 other brands that consumers prefer (the brands include, for example, DSQUARED2 and Juvia).

The color interest score, on the other hand, did not come as a big surprise, with black and gray largely dominating and other colors only slightly represented.

If you want to learn more about OnSight, what is analyzed, what data is collected, how Picalike supports online stores with the tool, feel free to contact us at any time!

OnSight Analytics Sweatpants Sweatpants day

Get relevant informations fast with Newsletter Intelligence

The time between the holidays is known to be used for resting. Not so with us. We are busy developing, optimizing and researching. The result is a number of new features in our OnSight Analytics tool. To present all of them now would go beyond the scope of this article… And what fun would it be to shoot all the powder at once instead of finely portioning it and thus benefiting from it for a longer period of time?

Be curious what we have to report in the near future!

But now to an exciting new feature: the Newsletter Intelligence!

What is the Newsletter Intelligence?

With one glance you can see how many newsletters have been sent. When you mouse-over the points, you will receive several pieces of information, for example: How many newsletters were sent on this day? In addition, you can find out which coupons are offered, which collections and freebies are advertised. Of course, you can also click on the individual newsletters from this date below to take a closer look.

Instead of subscribing to your competitors’ newsletters yourself and going through them manually, you can let OnSight analyze tens of newsletters for you and stay up to date with your competitors’ marketing strategies.

Are you curious? Then test our demo and see for yourself what is possible!

AI AI Competitor analysis Newsletter Newsletter Intelligence OnSight Analytics OSA Picalike

The genesis of OnSight Analytics

We have already introduced you to the start of the OSA pilot phase and the onboarding. In the meantime, a few weeks have passed and a number of new features have been launched. It’s time to talk to our CEO Sebastian Kielmann about the background of OnSight Analytics and what’s behind it.

Sebastian, when did the development of OnSight begin?
The development of OnSight started in March 2018. The very first thing we did was to start developing systems that collect, store and analyze data. After that, we started to make a combination of the new data with our AI and image recognition.

And what led to that?
We’ve been providing our customers with performance support for their online store for many years with our AI and image recognition. That’s when we started thinking about how we could combine all the capabilities of our systems into one simple and intelligent solution with the goal of creating market intelligence that automatically detects relevant events and reports recommended actions right away.

What has been the biggest hurdle so far?
Collecting and evaluating the data is always a challenge. But also combining the ideas and wishes of our partners, which concern brands on marketplaces, brands in their own store, or consist of retailers as well as marketplaces, is not an easy task for us. Everyone has a different perspective on the data, and we want to unify them all in one form so that our AI can deliver the best possible recommendations for action.

What feature are you most proud of?
I can’t say, because I’m proud of all of them: portfolio analysis, product lifecycle, similarity search but also our Interest Score, which combines a lot of data into one number.

More info on the Interest Score and other features coming soon here on the blog! To make sure you don’t miss them, subscribe to our newsletter and follow us on our social media channels.

OnSight Analytics Origin OSA Picalike

What is hiding in the colorful circles?

We are constantly developing OnSight Analytics further. Now it's the turn of the price groups! With colored bubbles in different sizes, the overview of the price groups is even more informative. What can you see there? Quite a lot!

In which price group is the focus of the assortment? How is the assortment divided into price groups? Where are the most discounted products? These and other questions can be answered very quickly. Each column represents a store, and the circles (as well as the numbers they contain) indicate how high the share of the assortment is in a price group.

Was versteckt sich in den bunten Kreisen? 2

But let’s start from the beginning: For the last 6 weeks we have been onboarding our pilot partners with OnSight, our new competitive analysis tool. Together with our CEO Sebastian Kielmann, our developers have been working on OnSight for a long time, until a tool was created that we are really proud of. Now the time has come to show it to our customers and prospects. And not only that: They can test drive the tool, so to speak, as a pilot partner. Read more about it here.

You’ve gotten into enough tools this year to work from home and already feel stressed just thinking about new software? Don’t be, with our onboarding no brain needs to start smoking with this super intuitive tool. You can read more about onboarding here!

So, what's stopping you from signing up as a pilot partner and seeing for yourself what your own pricing structure and that of your competitors looks like?

OnSight Analytics Origin OSA Picalike

No shying away from new technology

OnSight, our new market intelligence tool, is very versatile, with numerous functions, personal alerts and the various reports. Nevertheless, it is not witchcraft and very intuitive to use. There is no need to be afraid of learning a new tool!

So, right when you log in, you are invited to a tour of the tool, where you are explained all the different things on the dashboard, many features and possibilities that are offered to you. You will also find a user manual that goes into various FAQs and the answers are well illustrated with screenshots.

Personal support and lively exchange

Franziska in the home office during onboarding

But nothing beats a personal exchange. At OSA, every customer or pilot partner is personally introduced to the operation. Franziska Weiß, Key Account & Customer Success Manager at Picalike, is responsible for OnBoarding: “It is very important to me that every user understands our tool and knows directly how and where to find what. After all, they should also be able to work well with all the data and have fun using the various functions.” That’s why she, as well as other Picalike team members, is always available to customers if they have questions or if something doesn’t work the way they’d like it to. No question is a nuisance here: “We are very happy to receive feedback from our pilot partners, even if they point out a bug or tell us what else they would like to see. Because that’s the only way we can create an even better product,” says Sebastian Kielmann, founder and CEO of Picalike.

Do you also want to test OSA? Then sign up as a pilot partner!

Competitor analysis Onboarding OnSight Analytics Picalike