Slipover – the racer in the current street style

Trend slipover

The layered look (also called onion look) is always back in trend. What makes this look the eternal comeback trend? For one, it’s perfect for this fickle weather and made for it. Also, layering is cozy and can often be put together with pieces from your own closet. Combined with a new it-piece, it shines in new splendor.

This season, the slipover is our it-piece. Fashion experts from various glossy magazines predicted the trend quite some time ago. Will we really see this trend on the streets and in the socials? Or were the predictions wrong?

sarahwhnr Pullunder Instagram

We’ve been keeping a close eye on the sweater trend with OSA. It took a while, but now it has arrived! This is of course reflected in our data from the online stores. Within the last few days, there were numerous sweaters among the new ins, an overall increase of 28 percent. Here also a small evaluation of the color distribution:


But how is this street style styled correctly? We will gladly show you how the fashion pros wear the look, which parts they combine with each other and how to wear it sexy or casual. Let us inspire you!

First the most important garment: the slipover!

It is very popular, especially in oversized cut made of soft fabric. In an analysis of the favored colors, black slipovers are way out in front, followed by natural tones.


The shirt

Under the slipover, a shirt, also in oversize, is styled. Perfect is a white shirt, it makes the contrast to the sweater particularly strong. And should be found in almost every closet. Not in yours? But maybe you have a denim shirt in your closet, a comfortable and stylish alternative.

Slipover shirt

The under

You can do without the pants. However, with our current temperatures in Hamburg (1-13 °C) we recommend leggings or jeans for underneath. It is important that they should be in the background, so as neutral and inconspicuous as possible.


Another eye catcher

In contrast to the pants, the footwear can be a real eye-catcher. For this purpose, over-the-knee boots are particularly popular and also make it possible to wear the pants-free version of the outfit without freezing.

slipover boots

You have a fashion online store and want to provide such an outfit to your customers? With our Complete-the-Look tool that’s no problem at all.


Are such trend analyses also exciting for you, or do you also want to give trendy outfit recommendations in your online store that are never sold out? Then don’t hesitate and contact us!

What not to miss at Easter


After the dreary winter months, the holidays now give us reason for color! Because at Easter there should be no lack of color: Colorful eggs are sought or decorate bushes, colorful baskets dangle from children’s hands, colorful table decorations invite you to eat together. With so many colors spreading good cheer, you have to love the holidays. We’ve prepared you a little checklist of what definitely shouldn’t be missing! Our top 7 plus a family recipe!

The rubber boots

Egg hunting is only really fun if you can concentrate fully on the hunt without having to pay attention to the ground – and still keep your feet dry. Rubber boots are essential for this!


The rain jacket

In April, unfortunately, you have no guarantee of good weather (April, April, he does not know what he wants). However, we don’t want to let bad weather spoil our mood on these holidays and quickly buy a reliable rain jacket.


The basket

What is the best way to collect your freshly found treasures? In a cute little basket that can later be styled as a decorative highlight on windowsills, tables or on the balcony. And best of all, it can be used again next year when the next search is launched.


Colorful eggs

At Easter everything is under the motto: colorful! For a successful breakfast table or for coffee and cake, colorful plates and mugs look particularly harmonious. Now you can really let off steam. After all, the year still has enough days for the white dishes.


Colorful tableware

At Easter everything is under the motto: colorful! For a successful breakfast table or for coffee and cake, colorful plates and mugs look particularly harmonious. Now you can really let off steam. After all, the year still has enough days for the white dishes.


Easter cake

Speaking of coffee and cake: Carrot cake, gugelhupf with eggnog, lemon cake… Who would want to celebrate Easter without a delicious cake? Of course, it can also be nice to look at, with pretty decorations or in the shape of a lamb or a rabbit. Or as a mini version very practical for the walk by the lake.

Easter - Cake

The eggnog

Every year at Easter, the dear grandmothers get homemade eggnog from us. Whether drunk in style from a fine shot glass or enjoyed from a chocolate cup – eggnog is a firm part of Easter for us. And it’s easy to make yourself. Would you like to try it too? Here is our recipe. All you need is 8 eggs, 250 g powdered sugar, 375 ml condensed milk, 1 pck. vanilla sugar, 250 ml Havana rum. First separate the eggs, then beat the yolks with the vanilla sugar, stir in the powdered sugar, condensed milk and rum. Now heat everything in a bain-marie while stirring constantly until it thickens. Only please do not boil, otherwise the egg will curdle! Then quickly fill into bottles and it’s ready!


Now you are perfectly prepared for the upcoming Easter days and we wish you Happy Easter!

Cozy home accessories for uncomfortable days

Cozy home accessories

The nights are long, life hardly takes place on the street or in the garden, the weather invites to a warm tea with pastries or series evening. It must be really cozy at home!

Here we present you 9 home accessories that will make any home glow with warmth and guaranteed to keep the cold out.

1. Fluffy Blankets

No series evening should be without them, cuddly plaids to snuggle up on the couch. It doesn’t matter whether they are knitted loosely or made of soft, woven fabric. The main thing is that they keep you warm and feel cozy against your skin. And if it gets bloody or scary, just hide your head underneath!

Cozy home accessories - Blanket
Cozy home accessories - Blanket
Cozy home accessories - Blanket
Cozy home accessories - Blanket
Cozy home accessories
Gemütliche Wohnaccessoires

2. Cozy Poufs

It doesn’t always have to be the quaint wing chair from grandpa. Sometimes it can also be a small pouf, on which you sit around the coffee table. This is very practical, for example, for the chocolate fondue, because who needs a backrest? With coarse knit it fits twice as well to cool autumn days and invites you to sit down and relax drinking tea.

3. Noble Velvet Pillow Cases

They are not just for kings! Those in need of cuddling are also welcome to snuggle up to them and enjoy the soft fabric. In gemstone colors they now shine on sofas and armchairs and give the room noble accents.

Cozy home accessories
Cozy home accessories
Gemütliche Wohnaccessoires
Gemütliche Wohnaccessoires
Cozy home accessories
Gemütliche Wohnaccessoires

4. Luminous Lanterns

They make both the apartment and the balcony sparkle with their warm light. Who would want to do without them? For autumn fit very nicely those in warm colors. Or simply decorate large glass lanterns with colorful leaves, chestnuts and LED candles, paying homage to the season.

5. Romantic Vases

They make every table, whether large table or small side table, an eye-catcher: vases! Romantic and playful they may be this season, to spread a little enchanted country house idyll. If you don’t get around to getting fresh flowers every few days, you can equip them with a few dried flowers in keeping with the current trend.

Cozy home accessories
Cozy home accessories
Cozy home accessories
Cozy home accessories
Cozy home accessories
Cozy home accessories

6. Warm Knit Pillow Cases

Somehow knitwear is always in high demand on uncomfortable days: XXL knitted scarves, knitted sweaters, knitted dresses, thick woolen stockings… So why not knitted cushion covers? The diverse yarnwork exudes coziness and comfort in any form. With knit patterns reminiscent of your favorite knit sweater, they take our hearts by storm. Then with shiny lurex threads they make it sparkle.

7. Rustic Candlesticks

They always remind of ski huts in Bavaria or noble country houses in Norway: rustic candle holders made of wood. This fine material from the forests spreads a cozy atmosphere on the table and windowsills and brings us a little nature into the house.

Rustikale Kerzenhalter
Cozy home accessories
Cozy home accessories

8. Cuddly Faux Fur

Real fur is not everyone’s cup of tea. But with fluffy faux fur you can not go wrong, whether on an armchair for extra warmth or under a pouf for warm feet or simply decorated as an accent directly on the stool. They also sometimes come in bright colors, because you can also look at them with pleasure that they are fake!

9. Fancy Table Lamps

Since you can’t have enough light sources to provide you with warm light in this dark time, you can’t miss out on small table lamps. So that they do not look like straight out of grandma’s bedroom, they come in fancy shapes. So they are a chic eye-catcher on any side table.

Cozy home accessories
Cozy home accessories

Accessories for the cold seasons are herd animals. Pillows come in abundance on the couch, plaids are combined with the pillows, candlesticks join vases. We save the minimalism for another season.

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The red sweatpants – THE all-rounder


Since the beginning of the year, comfortable pants are very trendy. From leggings was switched to sweatpants. Even fashion professionals like Vivienne Westwood showed that Karl Lagerfeld’s well-known saying that whoever wears sweatpants would have lost control over his life is no longer valid. Especially the gray version was present everywhere, hardly a fashionista doesn’t have a picture on her Instagram profile with a skillful styling with the universally beloved gray feel-good pants.

Now, however, at the end of the year, I’m craving more color. Preferably one that fits the season. So I got myself a pair of red sweatpants and am extremely pleased with how versatile they can be styled.

Red sweatpants

Classic elegant for video conferencing

A large part of the conferences currently take place online, thanks to the current situation. Nevertheless, you want to come across as professional. For this, you can well style an elegant blouse and a trendy blazer with your sweatpants. Pearl earrings are always a nice accessory for this look…


Detailed call with best friend

If you can’t have a wine evening together, then sit down in front of the computer with your wine glass and meet your best friend in a meet. For this purpose, you like to combine sweatpants with an equally cozy sweater, in which you can really snuggle up.

cozy sweaters

Bad Hair Day

Even if you work from home, not every day is a good day for your hair. It’s good to have a few beanies at the ready. Whether coarse or fine knitted, it is important that it fits well and the color does not make you look too pale. Add a casual shirt and the styling is perfect.

Bad Hair Day

A heart for boho

If it’s rainy and gloomy outside, you have the perfect weather for a cozy knit vest that completes any boho outfit. Simply layer it over your favorite t-shirt, add dreamy accessories and the look is complete.

Boho Feeling

Vacation feeling

Who isn’t dreaming of a vacation in sunnier climes right now? The new Meet backgrounds make it possible to beam yourself directly there… at least visually. But to make it all look round, you can style summery tops and a statement necklace very well with the red sweatpants. One last icing on the cake still missing? Then quickly push the sunglasses as a hairband in the hair.

Time for vacation

Sporty intermezzo

Soll nach dem Call direkt eine Yoga- oder Fitness-Session eingelegt werden, damit man mit frischen Gedanken noch mal durchstartet? Dann warum nicht gleich im richtigen Outfit am Rechner sitzen, dann kann man direkt loslegen. In dem Fall zur Jogginghose gleich ein Sport-Shirt kombinieren, darunter einen hübscher Sport-Bra, der gern auch mal etwas hervorblitzen darf. Die Haare praktisch zum Dutt geknotet oder einfach mit dem Haarband aus dem Gesicht gehalten, steht dem Workout nichts mehr im Wege.

Yoga lesson

Bright Christmas party

Yes, many Christmas parties will also take place in front of the computer this year. Then it may be festive or Christmas playful over the sweatpants. Be it the noble silk blouse or the sweet Christmas sweater, the main thing is to shine with the fir tree around the bet.

Christmas party

The good slide

The most festive of all outfits -> the New Year’s Eve outfit. Here it can not sparkle enough! Sparkling tops, shining earrings… This is the best opportunity to finally put them on again! And who knows? Maybe you even wear your favorite high heels with it.

New Year's Eve

No matter what you're up to, this is the time when anything is possible with sweatpants. Let's take advantage of them!

Next Stop Winter – a look at the current coat trends


Now, when you mainly meet outside, you can still dress so sloppy down, the coat should be up to date and stylish. After all, in this time of reduced encounters indoors, it is pretty much the only thing from our closet that we present to our fellow men.

With which coats do you move stylishly while walking or shopping through the streets? Which ones will be trendy in winter 2020/2021? We took a closer look at the coat trends!

Puffer Coats

Just like last year, down coats are indispensable from the streets this winter. No wonder, they are so cozy and extremely warm. But what is new 20/21, is that they should be extra long for the ladies. Only benefits us, after all: the warmer, the better. But if the coat feels too shapeless, then simply combine it with a chic belt and conjure up a little waist.

For the ladies

For the gentlemen

Oversized coats

But do you want it to be even cozier? Then everything speaks for an oversized coat. Perfect for very cold temperatures, they offer a lot of space for the layered look. In addition, any styling looks casual with them. But if you belong to the smaller faction: like to style tight pants with it or shoes with heels, so that you do not disappear completely in the big coat.

For the ladies

For the gentlemen

Wool coats

A more timeless alternative is the good old wool coat. Since it has been around, it has probably never not been trendy. Should it still show that you are up to date? Then invest in one with a tie belt.

For the ladies

For the gentlemen

Camel coats

This coat owes its name to its color, which is reminiscent of the cozy desert animals. While they were indeed made of camel hair in the past, today they keep you warm in a variety of wool fabrics. In terms of styling, they are more flexible than almost any other coat. Men wear it over hoodies or jackets, ladies over sweatpants or dresses.

For the ladies

For the gentlemen

Teddy coats

It should be cuddly, but does not have to be water repellent? Then teddy coats are a great alternative. In is every color of teddy bears and every length of fur, be it Samson or Pooh. Whether colorful accessories for a playful look, or more neutral colors for a more sophisticated styling, everything is possible here. Over a flowery little dress or with fringed boots, they make the boho look perfect.

Coats with puffed sleeve

In the year of the accentuated arms: were this year but the shoulder pads and puffy sleeves already consistently in the trend, so this continues now with the coats. They can now be found in the most diverse variations: in subtle or garish colors, with or without a belt, with or without a collar, you name it. But they have one thing in common: by shifting the proportions, the silhouettes become narrower.

The white coat

Im Jahr der betonten Arme: Waren in diesem Jahr doch die Schulterpolster und Puffärmel schon konsequent im Trend, so setzt sich dies nun bei den Mänteln fort. Es gibt sie mittlerweile in den verschiedensten Variationen: in dezenten oder knalligen Farben, mit oder ohne Gürtel, mit oder ohne Kragen, you name it. Aber eines haben sie gemeinsam: Durch die Verschiebung der Proportionen werden die Silhouetten schmaler.

Was there a desirable coat here? Then quickly write on the Christmas wish list. Or would you rather store right away and not wait so long? Then take a look at our Data Snack and find out what prices and discounts you can expect and which brands are currently ranked particularly high in our Interest Score.

The eternal trend knitwear and the new in winter 2020


Looking out the window brings the certainty: we are approaching winter. The trees are yellow, orange and red, the ground is thickly covered with leaves, the wind makes the branches sway back and forth and become increasingly bare. We long for warmth and coziness. A nice cup of tea helps from the inside, cozy knitwear from the outside. After all, what could be as cozy as a jogging suit if not this knit fabric. And versatile it is to boot! The beige sweater with the good old cable knit pattern or the one with colorful designs – both are just worn with pants and skirts also made of knitwear and thus provide a cozy feeling.

Statistical analysis of knitted sweaters with OnSight ©Picalike

Since we at Picalike already have such a great tool as OnSight, the first thing we looked at was whether you can now also make good bargains when buying sweaters. Lo and behold: you can!

Well, then it’s worth taking a closer look at the new trend.

The "All in Knit" Look

Who says it can only be one knitted piece per outfit? No, this season we’re combining the knitted sweater with a long knitted skirt or cozy knitted pants. “The pandemic has shown us once again how universal a complete look in knitwear can be,” says Valentin von Arnim in “Harper’s Bazaar.” “There are endless possibilities to adapt the loungewear look to individual needs and everyday situations.”

Cool pieces to wear with this look:

The knit pants

In our home office days, we’ve gotten used to the comfort of sweatpants and yoga pants. Every now and then, however, it’s allowed to wear something fancier down below, even if you can’t see it during video conferences. But sometimes dressing up is just nice for your own feelings. And it doesn’t have to be uncomfortable, as you can see with knit pants, for example. Especially if they have a wide cut!

The knit skirt

For the all-over knit look, the skirts are now worn with midi or maxi length, possibly even in the same shade as the top. Whether tight or wide, there are no rules. An example of a successful combination was presented by Joseph Altuzarra, who combined a petrol-colored turtleneck sweater with a tightly cut pencil skirt made of ribbed knit. This made the look chic enough for any business meeting, yet comfortable enough for hours of sitting at the computer.

The slipover

When we talk about slipovers, we immediately think of the last millennium, when it was stylishly worn with bell-bottoms or pleated skirt. During Copenhagen Fashion Week we were now shown how to wear slipovers this season: especially in oversized cut – over a t-shirt or over close-cut sweaters, depending on the thermometer reading

The cardigan twinset

This season the combination of cardigan and matching top is very trendy again. From knitted bralette to turtleneck, everything is worn under the cardigan: the main thing is that the pattern and color let it merge with the cardigan into one unit. And in one aspect they definitely make our lives easier: now you do not have to choose every single part of your outfit, but only your legwear.

Sweater with collar

U-boat necklines were yesterday: whether polo collar or sailor collar with zipper, now the collar is in. How this can look in a knitted all-over look, shows us the Italian label Etro. There, a soft, fine sweater with polo collar is combined with knit pants in the same color.

Not everything always has to be bought new! It is not uncommon that you already have one or the other hanging in your closet. Maybe there is a favorite cardigan, to which you buy a matching knit top. Or a favorite sweater, to which you combine a soft knit pants. Worn in any case, because the cold seasons have just begun.

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The Last Dance – Or how Netflix influences our purchase decision


The Last Dance.


It’s fascinating how we allow ourselves to be influenced. Not only do social influencers on Instagram, TikTok and the like play a major role here, but streaming services like Netflix, Amazon Prime and Disney+ also influence our decisions and our buying behavior.

In the sneaker scene, for example, a very specific model is currently celebrating a glorious comeback. “Comeback” is not the right word here, though, because the Nike Air Jordan 1 never really faded into obscurity. But the current sales figures and the general hype surrounding the sports shoe of the world’s most famous B-baller can be attributed, among other things, to the great success of the Netflix sports documentary “The Last Dance,” in which the career of U.S. superstar Michael Jordan is recounted.

But why is the Nike Air Jordan 1 so hyped right now?

To trigger sneaker hype, it really only takes two things:

A story
The momentum
Both things fit together perfectly with this cult shoe: The story is provided by Netflix, the momentum by the Corona crisis and, linked to it, the increased run on casual and comfortable casual wear.

The last dance in terms of sneaker hype has definitely not yet been danced and it remains exciting which model will start the next triumphal procession. Do you have a tip?

Identifying Personal Trends

Identifying Personal Trends

In the last trend report I received, there was quite a lot about dresses, skirts and tops. As a man in his late 30s, none of these trends suited me. Which is not really surprising. But even in the trend reports on the latest sneakers, there was nothing that appealed to me. Is it because of me? Not quite. It’s because an editor has to decide on a small number of trends. There’s certainly a sneaker trend that would suit me, it just wasn’t chosen. If a report on all possible trends were drawn up, an almost infinite number of pages would come out.

In the report, the trends would have to be set by gender, age, category, culture, background, occasion, etc. Since this is relevant for us in the company, we tried to get an indicator with the following parameters:

  • Sex: 3 (men, women, unisex)
  • Age: 6 (Child, Teenager, Young Adult, Adult, Senior)
  • Occasion: 6 (Basics, Casual, Chic, Business, Sporty, Rocky)
  • Categories: 7 (dresses, blouses, trousers, jackets, shorts, shoes, sweaters)
  • Attributes: 4 (color, pattern, length, extras)
  • Type: 2 (Extroverted, Introverted)
  • Season: 4 (spring, summer, autumn, winter)
  • Weather: 5 (warm, cold, rainy, sunny, snow)

This simple listing would already generate over 30,000 reports. Therefore, we prefer to let our Artificial Intelligence observe this and return only the relevant results. It was especially cool when we received the first sketches of trends to better visualize the data from the reports.

Persönliche Trends erkennen 4