SIMILARITY
COMPLETE THE LOOK
BESTSELLER / TREND
ALSO VIEWED
VISUAL MAIL
VISUAL CONTENT
Visualytics is the product name of our software that enables you to offer just the right kind of recommendations on the different pages of your shop and in email marketing. It is the home of our similarity engine. Also you can pull statistics and KPls for your reporting or access other products like our content marketing tool Visual Content.
SIMILARITY
COMPLETE THE LOOK
BESTSELLER / TREND
ALSO VIEWED
VISUAL MAIL
VISUAL CONTENT
Similarity recognition is at the heart of our technology. Similar to the human eye, our algorithm scans the images on a website and detects attributes such as shape, color, pattern, and more. Enriched with text data such as category, color name, brand, price, etc, the software then plays out exactly those items in the online store that are visually most similar to the original item.
Complete the Look‘s image recognition extracts the most important information from an image, whether it’s a picture of a garment, accessory, home furnishing item, or decorative item. Thus, Complete the Look can be used for outfits as well as for interior design inspiration. Different items from different categories that complement each other perfectly are recommended together – according to your briefing. For this our fashion experts work hand in hand with our ai. The result: Your customers get inspiration, stay longer in the store and the shopping cart value is demonstrably increased.
Advise your customers by keeping them up to date on which products are trending in your shop or which are selling best right now. Help them stay in the loop on what is being worn right now just like a good sales person in a retail store.
Here you have the possibility to show products from the same category that other customers were interested in. This is also a way for you to show your customers what is trending in your shop, giving them an advices along their customer journey on what might also be worth a closer look.
The logic behind Similarity and Complete the Look can be integrated into your email marketing campaigns just as easily and without in-depth HTML knowledge. Use Visual Mail for customer retention and reactivation. These product recommendation emails can be sent GDPR compliant and without double opt-in. Our image recognition suggests current products that are most similar to products from past purchases.
> Order confirmation mail
> Service and transactional emails
> Customer reactivation campaigns
That is now one of the questions that are left. Read more about it in our FAQs!
Let’s talk about the opportunities of Visualytics!