Over the years, the fashion house MADELEINE skillfully mastered the step from catalog mail order to a multichannel retailer with its own online store and international reach.

By using Picalike’s automated, image recognition-based technology, MADELEINE hoped to reduce the bounce rate, increase the willingness to buy, and achieve a higher conversion rate as a result.

The Picalike recommendation technology was integrated on selected areas and tested by means of an A/B test. The integration in MADELEINE’s online store and the results of the test are presented in this case study.