Image-based recommendation technology and trend detection

Increase online sales by 13% per month with artificial intelligence

Over the years, the fashion house MADELEINE skillfully mastered the step from catalog mail order to a multichannel retailer with its own online store and international reach.

By using Picalike’s automated, image recognition-based technology, MADELEINE hoped to reduce the bounce rate, increase the willingness to buy, and achieve a higher conversion rate as a result.

The Picalike recommendation technology was integrated on selected areas and tested by means of an A/B test. The integration in MADELEINE’s online store and the results of the test are presented in this case study.

The test results were more than satisfactory for us. With Picalike technology, we can offer our customers an even better online shopping experience.

Birgit Engelhardt

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