OSA - OnSight Analytics

Slipover – the racer in the current street style

The layered look (also called onion look) is always back in trend. What makes this look the eternal comeback trend? For one, it’s perfect for this fickle weather and made for it. Also, layering is cozy and can often be put together with pieces from your own closet. Combined with a new it-piece, it shines in new splendor.

This season, the slipover is our it-piece. Fashion experts from various glossy magazines predicted the trend quite some time ago. Will we really see this trend on the streets and in the socials? Or were the predictions wrong?

We’ve been keeping a close eye on the sweater trend with OSA. It took a while, but now it has arrived! This is of course reflected in our data from the online stores. Within the last few days, there were numerous sweaters among the new ins, an overall increase of 28 percent. Here also a small evaluation of the color distribution:

But how is this street style styled correctly? We will gladly show you how the fashion pros wear the look, which parts they combine with each other and how to wear it sexy or casual. Let us inspire you!

First the most important garment: the slipover!

It is very popular, especially in oversized cut made of soft fabric. In an analysis of the favored colors, black slipovers are way out in front, followed by natural tones.

The shirt

Under the slipover, a shirt, also in oversize, is styled. Perfect is a white shirt, it makes the contrast to the sweater particularly strong. And should be found in almost every closet. Not in yours? But maybe you have a denim shirt in your closet, a comfortable and stylish alternative.

The under

You can do without the pants. However, with our current temperatures in Hamburg (1-13 °C) we recommend leggings or jeans for underneath. It is important that they should be in the background, so as neutral and inconspicuous as possible.

Another eye catcher

In contrast to the pants, the footwear can be a real eye-catcher. For this purpose, over-the-knee boots are particularly popular and also make it possible to wear the pants-free version of the outfit without freezing.

You have a fashion online store and want to provide such an outfit to your customers? With our Complete-the-Look tool that’s no problem at all.

Are such trend analyses also exciting for you, or do you also want to give trendy outfit recommendations in your online store that are never sold out? Then don’t hesitate and contact us!

Get relevant informations fast with Newsletter Intelligence

The time between the holidays is known to be used for resting. Not so with us. We are busy developing, optimizing and researching. The result is a number of new features in our OnSight Analytics tool. To present all of them now would go beyond the scope of this article… And what fun would it be to shoot all the powder at once instead of finely portioning it and thus benefiting from it for a longer period of time?

Be curious what we have to report in the near future!

But now to an exciting new feature: the Newsletter Intelligence!

What is the Newsletter Intelligence?

With one glance you can see how many newsletters have been sent. When you mouse-over the points, you will receive several pieces of information, for example: How many newsletters were sent on this day? In addition, you can find out which coupons are offered, which collections and freebies are advertised. Of course, you can also click on the individual newsletters from this date below to take a closer look.

Instead of subscribing to your competitors’ newsletters yourself and going through them manually, you can let OnSight analyze tens of newsletters for you and stay up to date with your competitors’ marketing strategies.

Are you curious? Then test our demo and see for yourself what is possible!

AI AI Competitor analysis Newsletter Newsletter Intelligence OnSight Analytics OSA Picalike

The genesis of OnSight Analytics

We have already introduced you to the start of the OSA pilot phase and the onboarding. In the meantime, a few weeks have passed and a number of new features have been launched. It’s time to talk to our CEO Sebastian Kielmann about the background of OnSight Analytics and what’s behind it.

Sebastian, when did the development of OnSight begin?
The development of OnSight started in March 2018. The very first thing we did was to start developing systems that collect, store and analyze data. After that, we started to make a combination of the new data with our AI and image recognition.

And what led to that?
We’ve been providing our customers with performance support for their online store for many years with our AI and image recognition. That’s when we started thinking about how we could combine all the capabilities of our systems into one simple and intelligent solution with the goal of creating market intelligence that automatically detects relevant events and reports recommended actions right away.

What has been the biggest hurdle so far?
Collecting and evaluating the data is always a challenge. But also combining the ideas and wishes of our partners, which concern brands on marketplaces, brands in their own store, or consist of retailers as well as marketplaces, is not an easy task for us. Everyone has a different perspective on the data, and we want to unify them all in one form so that our AI can deliver the best possible recommendations for action.

What feature are you most proud of?
I can’t say, because I’m proud of all of them: portfolio analysis, product lifecycle, similarity search but also our Interest Score, which combines a lot of data into one number.

More info on the Interest Score and other features coming soon here on the blog! To make sure you don’t miss them, subscribe to our newsletter and follow us on our social media channels.

OnSight Analytics Origin OSA Picalike

What is hiding in the colorful circles?

We are constantly developing OnSight Analytics further. Now it's the turn of the price groups! With colored bubbles in different sizes, the overview of the price groups is even more informative. What can you see there? Quite a lot!

In which price group is the focus of the assortment? How is the assortment divided into price groups? Where are the most discounted products? These and other questions can be answered very quickly. Each column represents a store, and the circles (as well as the numbers they contain) indicate how high the share of the assortment is in a price group.

Was versteckt sich in den bunten Kreisen? 2

But let’s start from the beginning: For the last 6 weeks we have been onboarding our pilot partners with OnSight, our new competitive analysis tool. Together with our CEO Sebastian Kielmann, our developers have been working on OnSight for a long time, until a tool was created that we are really proud of. Now the time has come to show it to our customers and prospects. And not only that: They can test drive the tool, so to speak, as a pilot partner. Read more about it here.

You’ve gotten into enough tools this year to work from home and already feel stressed just thinking about new software? Don’t be, with our onboarding no brain needs to start smoking with this super intuitive tool. You can read more about onboarding here!

So, what's stopping you from signing up as a pilot partner and seeing for yourself what your own pricing structure and that of your competitors looks like?

OnSight Analytics Origin OSA Picalike