Slipover – the racer in the current street style

Trend slipover

The layered look (also called onion look) is always back in trend. What makes this look the eternal comeback trend? For one, it’s perfect for this fickle weather and made for it. Also, layering is cozy and can often be put together with pieces from your own closet. Combined with a new it-piece, it shines in new splendor.

This season, the slipover is our it-piece. Fashion experts from various glossy magazines predicted the trend quite some time ago. Will we really see this trend on the streets and in the socials? Or were the predictions wrong?

sarahwhnr Pullunder Instagram

We’ve been keeping a close eye on the sweater trend with OSA. It took a while, but now it has arrived! This is of course reflected in our data from the online stores. Within the last few days, there were numerous sweaters among the new ins, an overall increase of 28 percent. Here also a small evaluation of the color distribution:


But how is this street style styled correctly? We will gladly show you how the fashion pros wear the look, which parts they combine with each other and how to wear it sexy or casual. Let us inspire you!

First the most important garment: the slipover!

It is very popular, especially in oversized cut made of soft fabric. In an analysis of the favored colors, black slipovers are way out in front, followed by natural tones.


The shirt

Under the slipover, a shirt, also in oversize, is styled. Perfect is a white shirt, it makes the contrast to the sweater particularly strong. And should be found in almost every closet. Not in yours? But maybe you have a denim shirt in your closet, a comfortable and stylish alternative.

Slipover shirt

The under

You can do without the pants. However, with our current temperatures in Hamburg (1-13 °C) we recommend leggings or jeans for underneath. It is important that they should be in the background, so as neutral and inconspicuous as possible.


Another eye catcher

In contrast to the pants, the footwear can be a real eye-catcher. For this purpose, over-the-knee boots are particularly popular and also make it possible to wear the pants-free version of the outfit without freezing.

slipover boots

You have a fashion online store and want to provide such an outfit to your customers? With our Complete-the-Look tool that’s no problem at all.


Are such trend analyses also exciting for you, or do you also want to give trendy outfit recommendations in your online store that are never sold out? Then don’t hesitate and contact us!

Identify the hot sales days at a glance

Some days are more reduced than others. Some stores reduce more than others. Some prefer to reduce evenly, others have promotion days when they reduce especially much, and then it’s back to business as usual. These are just a few reasons that make observing the sales periods of the various stores so exciting. All the better if you can get so much information easily at a glance.

That’s why we would like to introduce you to our Sales Map!

With the overview of our sales map you can see at first glance through the different color shades in which period much or little was reduced. The heat map highlights the period in which things were particularly hot. But of course this is still very general.

Mit dem Überblick unserer Sales Map erkennst du gleich auf dem ersten Blick durch die verschiedenen Farbnuancen, in welchem Zeitraum viel oder wenig reduziert wurde. Durch die Heatmap wird der Zeitraum hervorgehoben, an dem es besonders heiß herging. Aber das ist natürlich noch sehr allgemein.

Sales Map 1

To break it down in more detail, you just need to tick a box and you will find out more details about the selected period.

Um es genauer aufzuschlüsseln, muss man nur ein Kästchen anklicken, schon erfährt man weitere Details zu dem gewählten Zeitraum.

Sales Map 2

However, since this is not enough for us and we attach great importance to very detailed and accurate information, you can further specify everything with the filters. For example, you can filter by category, competitor, gender, or time period to get a heatmap for exactly this information.

Da uns das aber noch nicht reicht und wir einen großen Wert auf sehr detaillierte und genaue Informationen legen, kann man mit den Filtern alles noch weiter präzisieren. Hier kann man zum Beispiel nach Kategorien, Wettbewerber, Gender oder Zeitraum filtern und somit eine Heatmap für genau diese Angaben erhalten.

Sales Map 3

You can’t get much faster and more detailed information about your competitors’ sales activities. Would you like to have a look at the sales map of your competitors? Then arrange a demo and save yourself a lot of time and effort!

Save valuable time with Shop Intelligence

Shop Intelligence

Whether you’re writing a book or developing a marketing campaign, the most time-consuming part is always the research. Because most of the time, a lot of research has to be done. You need reliable and accurate answers to questions like: What are the others offering? What do we have to compete with? How does the competitor make shopping easier for X customers? What products is he currently pushing? What special promotions are running? Are freebies being distributed? And that’s for every single competitor. You can’t get that much information with just a few clicks. Or maybe you can?

In fact, our Shop Intelligence can answer all these questions. Easily, quickly and accurately. How? Firstly, by analyzing the newsletters of competitors – after all, newsletters are the information carriers of all.

Shop Intelligence

With them, the stores present trends and promotions to their customers, entice them with offers and freebies. And as the name implies: You always find out the latest (news). With Newsletter Intelligence it is possible to look at the collected newsletters of competitors at a glance and get a general insight, browse through the collected newsletters and even look at their frequency.

However, if the flood of newsletters threatens to overwhelm or you want to get a specific information faster, it is possible to get targeted results with filters. For example, you can filter by competitors, time period, specials such as gifts and discounts. Just like with the overview, it is also possible to click directly into the newsletters and get an exact picture.

Shop Intelligence

But our Shop Intelligence can do even more! In the general overview, you can quickly see the various services that are offered to customers. This way, you can quickly see what is really popular and most widely represented – and whether you should perhaps also offer Click & Collect, for example?

Shop Intelligence

But even this information can be scaled down to provide precise answers to individual questions, because under the Shop Details tab, competitors can be viewed individually with a list of the services they offer.

Shop Intelligence

Research doesn’t get much easier and faster than this. Would you also like to quickly research how your competitors are doing? Then why not arrange a demo and save yourself a lot of time and effort!

Get relevant informations fast with Newsletter Intelligence

Newsletter Intelligence

The time between the holidays is known to be used for resting. Not so with us. We are busy developing, optimizing and researching. The result is a number of new features in our OnSight Analytics tool. To present all of them now would go beyond the scope of this article… And what fun would it be to shoot all the powder at once instead of finely portioning it and thus benefiting from it for a longer period of time?

Be curious what we have to report in the near future!

But now to an exciting new feature: the Newsletter Intelligence!

What is the Newsletter Intelligence?

With one glance you can see how many newsletters have been sent. When you mouse-over the points, you will receive several pieces of information, for example: How many newsletters were sent on this day? In addition, you can find out which coupons are offered, which collections and freebies are advertised. Of course, you can also click on the individual newsletters from this date below to take a closer look.

Newsletter Intelligence

Instead of subscribing to your competitors’ newsletters yourself and going through them manually, you can let OnSight analyze tens of newsletters for you and stay up to date with your competitors’ marketing strategies.

Newsletter Intelligence

Are you curious? Then test our demo and see for yourself what is possible!

The genesis of OnSight Analytics

OnSight Analytics

We have already introduced you to the start of the OSA pilot phase and the onboarding. In the meantime, a few weeks have passed and a number of new features have been launched. It’s time to talk to our CEO Sebastian Kielmann about the background of OnSight Analytics and what’s behind it.

OnSight Analytics

Sebastian, when did the development of OnSight begin?
The development of OnSight started in March 2018. The very first thing we did was to start developing systems that collect, store and analyze data. After that, we started to make a combination of the new data with our AI and image recognition.

And what led to that?
We’ve been providing our customers with performance support for their online store for many years with our AI and image recognition. That’s when we started thinking about how we could combine all the capabilities of our systems into one simple and intelligent solution with the goal of creating market intelligence that automatically detects relevant events and reports recommended actions right away.

What has been the biggest hurdle so far?
Collecting and evaluating the data is always a challenge. But also combining the ideas and wishes of our partners, which concern brands on marketplaces, brands in their own store, or consist of retailers as well as marketplaces, is not an easy task for us. Everyone has a different perspective on the data, and we want to unify them all in one form so that our AI can deliver the best possible recommendations for action.

What feature are you most proud of?
I can’t say, because I’m proud of all of them: portfolio analysis, product lifecycle, similarity search but also our Interest Score, which combines a lot of data into one number.

More info on the Interest Score and other features coming soon here on the blog! To make sure you don’t miss them, subscribe to our newsletter and follow us on our social media channels.

Our review of the year 2020


What a year is coming to an end! It could hardly be more extraordinary. I myself have only been at Picalike since September, and even though I’ve known this company for a while, I wondered how my colleagues felt about the year here with all its special features. On the one hand, there was the switch to a home office, then the move to Betahaus and also the start of the pilot phase of OnSight Analytics – to name just a few topics. What challenges did you face? What were we happy about? I asked my colleagues from various departments about this and much more. Our review of the year 2020!

Sebastian Kielmann

2020 was an exciting year for Picalike: office move, many new hires, and OnSight Analytics was developed to the point where the pilot phase is now in full swing! How did the development of OSA begin?

The idea for OSA came to us in 2018 when we were thinking about how to combine all the capabilities of our systems into one simple and intelligent solution. The goal was and is that Market Intelligence, with our AI and image recognition, automatically detects and reports relevant events – including recommendations for action.

What was your most difficult task this year ?
Our move in the middle of the lockdown. But Betahaus supported us very much with their flexibility, my wife and two friends were there energetically and helped me with the move. All the other hard tasks were made much easier than I expected because of the help and assistance of the team.

What were you most pleased about as far as OSA and CTL were concerned?
Definitely about the feedback from the first users and customers. The first onboardings were exciting. We eagerly awaited the first feedbacks. They were consistently positive, with many constructive and interesting requests and suggestions for adjustments.

And what about everything else around it?
I was very happy about the support from partners and customers and about the cohesion of the team this year.

What are you looking forward to in 2021?
The further expansion of OSA through new ideas, suggestions and requests from our partners and the team. And to a new version of our AI and image recognition.

What do you wish for in 2021?
A steady decline to normality, also good health and success for all of us.

Julius Lange

You had several big challenges this year. On the one hand, developing Complete the Look further so that creating Looks became easier and faster, and on the other hand, redeveloping OnSight Analytics. What was the biggest challenge?
The biggest challenge was (and is) exactly that: to maintain (and improve) existing systems in parallel with building a completely new system from scratch. Especially since we had in mind all the points that needed improvement in the previous system, and at the same time wanted to improve existing speed benchmarks.

And what was the most exciting part?
The most exciting phase for me was when we had to evaluate different technologies for our requirements. At that point, there was a lot of prototyping, a lot of new things to learn and, of course, always the hope of finding an even better / faster / more suitable system.

What were you most excited about at CTL or OSA?
I think for all of us the joy is greatest at the moment when the product is ready for the market and the first contracts with customers are signed. We have been steadily approaching this point and now it is within reach.

And what were you particularly pleased about as far as Picalike is concerned?
I am very pleased with the new colleagues and how we have managed this difficult year together, especially since some colleagues left us at the beginning of the year. So it wasn’t a given that the team dynamic would continue as I appreciate it.

What are you looking forward to in 2021?
Overall, I’m looking forward to the product maturity of OSA. On the one hand, it will be a large, completed project, which is always a very satisfying feeling for me. On the other hand, it then clears the way for new exciting tasks.

What do you wish for 2021?
For 2021, I would of course like to have more real contact with colleagues. I would also be very happy if the team continued to grow. And I’d like us to use the lessons we’ve learned from this year in terms of home office and other work structures, even if normal working becomes possible again. But I’m very optimistic about that.


In our conversation about your first year at Picalike, we’ve already learned a lot about your challenges in 2020 (if you haven’t read the interview yet, you can find it here). But what do you say has been your biggest challenge this year?
Bringing the very wild form of agile working at Picalike into more organized channels, although it was partly new territory for myself. Challenge accepted and successfully completed, even though the work in the field never really stops.

In which area did you learn the most?
About the practical implementation of the different agile project management methods from Kanban to Scrum to XP and a bit more. And, that I unexpectedly had a lot of prior knowledge in this area due to my previous work experience and my studies, even if they call things differently there.

What were you most pleased about?
About the fact that the team accepted me with gratitude and that I’m not just some annoying project manager who was just thrown in front of everyone. There were no power struggles whatsoever, just very attentive cooperation. That is certainly not something that can be taken for granted.

What are you looking forward to in 2021?
Going to the broad market with our new baby “OSA” and hopefully gaining lots of satisfied users. For me, that would be another confirmation that we are not only a great team, but also produce another relevant product alongside CTL.

What do you wish for in 2021?
Apart from all the things you want for a successful product, satisfied customers, and a unique team, I would like to see us living in a time when our boss cooks for our entire team in the office on Fridays and our colleagues simply chill out together after work with a drink in the Schanze.

Franziska Weiß

2020 was also an exciting year for your division, as you are the personal support for the pilot partners and also the contact person for our customers, no matter where the shoe pinches. What was your biggest challenge this year?
For me, as I’m sure for many, this year has been very crazy and difficult to plan. I think my biggest challenge was to find out how well our customers were coping with the whole situation and to help them as much as I could, even if it was just to listen to their concerns.

Which customer concern have you learned the most from?
It’s hard to say, I learn something from every conversation, every problem and every request. However, I think I’m currently learning the most from the requirements of our new tool, how different our customers are, and how I need to be even more specific about individual use cases.

What feedback were you most pleased with?
We have received very nice feedback from our customer Witt Weiden from various people 🙂 For example, they have praised the fact that we are a very reliable partner with whom they can implement their wishes quickly and in a goal-oriented manner. And what makes me personally very happy, of course, is when I read that our customers are very happy with the communication and the way we deal with them!

And what were you particularly happy about as far as Picalike is concerned?
What I was particularly happy about, or still am, is that we were able to launch the pilot phase of our new tool OnSight Analytics this year. The phase we are currently going through together as a team is exciting.

What are you looking forward to in 2021?
I’m looking forward to all the ideas and suggestions from our customers that will help us develop our product further. But also, in general, to the good cooperation and nice conversations I will have 🙂 .

What do you wish for 2021?
Most of all, of course, I wish that our customers are satisfied with our technology and service. But also that our mentioned new tool develops well and offers a great added value to our customers as well as potential customers, so that all the diligence is rewarded by the team.

What is hiding in the colorful circles?

Colorful circles

We are constantly developing OnSight Analytics further. Now it's the turn of the price groups! With colored bubbles in different sizes, the overview of the price groups is even more informative. What can you see there? Quite a lot!

In which price group is the focus of the assortment? How is the assortment divided into price groups? Where are the most discounted products? These and other questions can be answered very quickly. Each column represents a store, and the circles (as well as the numbers they contain) indicate how high the share of the assortment is in a price group.

Was versteckt sich in den bunten Kreisen? 2

But let’s start from the beginning: For the last 6 weeks we have been onboarding our pilot partners with OnSight, our new competitive analysis tool. Together with our CEO Sebastian Kielmann, our developers have been working on OnSight for a long time, until a tool was created that we are really proud of. Now the time has come to show it to our customers and prospects. And not only that: They can test drive the tool, so to speak, as a pilot partner. Read more about it here.

You’ve gotten into enough tools this year to work from home and already feel stressed just thinking about new software? Don’t be, with our onboarding no brain needs to start smoking with this super intuitive tool. You can read more about onboarding here!

Was versteckt sich in den bunten Kreisen? 3

Pilot Partner OnSight

No shying away from new technology

No shying away from new technology

OnSight, our new market intelligence tool, is very versatile, with numerous functions, personal alerts and the various reports. Nevertheless, it is not witchcraft and very intuitive to use. There is no need to be afraid of learning a new tool!

So, right when you log in, you are invited to a tour of the tool, where you are explained all the different things on the dashboard, many features and possibilities that are offered to you. You will also find a user manual that goes into various FAQs and the answers are well illustrated with screenshots.

Keine Scheu vor neuer Technik 1

Personal support and lively exchange

Franziska Weiß OnSight Onboarding

Franziska in the home office during onboarding

But nothing beats a personal exchange. At OSA, every customer or pilot partner is personally introduced to the operation. Franziska Weiß, Key Account & Customer Success Manager at Picalike, is responsible for OnBoarding: “It is very important to me that every user understands our tool and knows directly how and where to find what. After all, they should also be able to work well with all the data and have fun using the various functions.” That’s why she, as well as other Picalike team members, is always available to customers if they have questions or if something doesn’t work the way they’d like it to. No question is a nuisance here: “We are very happy to receive feedback from our pilot partners, even if they point out a bug or tell us what else they would like to see. Because that’s the only way we can create an even better product,” says Sebastian Kielmann, founder and CEO of Picalike.

Do you also want to test OSA? Then sign up as a pilot partner!

OnSight is in the pilot phase

Pilot Phase
Pilot Phase

For the past 2 weeks, we have been onboarding our pilot partners with OnSight, our new competitive analysis tool. Together with our CEO Sebastian Kielmann, our developers have been working on OnSight for a long time until a tool was created that we are really proud of. With it, it is possible to see how the competitors are positioned: What quantity of what items they offer, what the price range is, what discounts they give, and, and, and.

You can even define which stores are the competitors to be monitored. You can also set alerts that inform you about certain developments. You can also download reports on a regular basis or have them sent automatically with the information you specify. Our data is checked by our Quality Assurance and updated weekly. But that’s just a sample of the many things OnSight has to offer!

In the meantime, we have been able to win some great pilot partners, including AboutYou and Madeleine. Does this sound exciting to you? Then join us and get to know OnSight for yourself. As a pilot partner, you’ll get 3 months of free access and have the opportunity to help define our roadmap for future features and service improvements. (Go to the demo registration)

Here’s a sneak peek of what it might look like: