The Last Dance – Or how Netflix influences our purchase decision

The Last Dance.

Sneaker

It’s fascinating how we allow ourselves to be influenced. Not only do social influencers on Instagram, TikTok and the like play a major role here, but streaming services like Netflix, Amazon Prime and Disney+ also influence our decisions and our buying behavior.

In the sneaker scene, for example, a very specific model is currently celebrating a glorious comeback. “Comeback” is not the right word here, though, because the Nike Air Jordan 1 never really faded into obscurity. But the current sales figures and the general hype surrounding the sports shoe of the world’s most famous B-baller can be attributed, among other things, to the great success of the Netflix sports documentary “The Last Dance,” in which the career of U.S. superstar Michael Jordan is recounted.

But why is the Nike Air Jordan 1 so hyped right now?

To trigger sneaker hype, it really only takes two things:

A story
The momentum
Both things fit together perfectly with this cult shoe: The story is provided by Netflix, the momentum by the Corona crisis and, linked to it, the increased run on casual and comfortable casual wear.

The last dance in terms of sneaker hype has definitely not yet been danced and it remains exciting which model will start the next triumphal procession. Do you have a tip?