Your shop window attracted a customer. You did everything you could to make her customer journey as pleasant as possible: you have many trendy items in your store. You showed her similar skirts to the one she was looking at on the item detail page. You offered her a matching shirt, summer sandals, sunglasses and beach bag, with the sunglasses and sandals also finding their way into the shopping cart. From the shopping cart, it went swiftly to completion with just a few clicks through a simple payment method and choice of delivery option. You’re happy, she’s happy. This is where the Journey could end with a happy ending, right?
The uses are as varied as the emails in email marketing. Here are a few examples:
Customers feel recognized and addressed because they receive an offer that is customized to them.
Just as the widget can be customized to match the look and feel of your store, the product recommendations in your emails can be visually customized to perfectly match your store. After all, you want them to integrate seamlessly into the email. The integration of the widget is uncomplicated and fast (see also our blog post). The handling of the tool is intuitive and uncomplicated, saves your employees a lot of work. And your customers see a larger part of the assortment, which also suits their taste. They always get new inspirations that invite them into your store like a store window.
What exactly the mails will look like: There are no limits to your creativity! However, if you would like to have support on where and how you can use the product recommendations, then write to us. We’ll be happy to help you bring your shop window to life!