Excerpt from the Case Study:
Over the years, the fashion house MADELEINE has mastered the step from catalogue mail order to multi-channel retailer with its own online shop and international reach.
By playing Picalike’s automated, image recognition based technology, MADELEINE hoped for a lower bounce rate, an increased willingness to buy and a resulting higher conversion rate.
An A/B test was carried out on selected areas where the Picalike recommendation technology could be used. The integration in the online shop of MADELEINE as well as the results of the test are presented in this case study.