Image-based Recommendation Technology and Trend Detection
How the fashion online store MADELEINE was able to significantly increase its online sales with the help of articial intelligence
Over the years, the fashion company MADELEINE skillfully mastered the step from catalog mail order to a multichannel retailer with its own online store and international reach.
By using Picalike’s automated, image recognition-based technology, MADELEINE hoped to reduce the bounce rate, increase the willingness to buy, and achieve a higher conversion rate as a result.
The Picalike recommendation technology was integrated on selected areas and tested by means of an A/B test. The integration in MADELEINE’s online store and the results of the test are presented in this case study.