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Privacy policy

1. An overview of data protection
General information
The following information will provide you with an easy to navigate overview of what will happen with your
personal data when you visit this website. The term “personal data” comprises all data that can be used to
personally identify you. For detailed information about the subject matter of data protection, please consult
our Data Protection Declaration, which we have included beneath this copy.
Data recording on this website
Who is the responsible party for the recording of data on this website (i.e., the “controller”)?
The data on this website is processed by the operator of the website, whose contact information is available
under section “Information about the responsible party (referred to as the “controller” in the GDPR)” in this
Privacy Policy.
How do we record your data?
We collect your data as a result of your sharing of your data with us. This may, for instance be information
you enter into our contact form.
Other data shall be recorded by our IT systems automatically or after you consent to its recording during
your website visit. This data comprises primarily technical information (e.g., web browser, operating system,
or time the site was accessed). This information is recorded automatically when you access this website.
What are the purposes we use your data for?
A portion of the information is generated to guarantee the error free provision of the website. Other data
may be used to analyze your user patterns.
What rights do you have as far as your information is concerned?
You have the right to receive information about the source, recipients, and purposes of your archived
personal data at any time without having to pay a fee for such disclosures. You also have the right to demand
that your data are rectified or eradicated. If you have consented to data processing, you have the option to
revoke this consent at any time, which shall affect all future data processing. Moreover, you have the right to
demand that the processing of your data be restricted under certain circumstances. Furthermore, you have
the right to log a complaint with the competent supervising agency.
Please do not hesitate to contact us at any time if you have questions about this or any other data protection
related issues.
Analysis tools and tools provided by third parties
There is a possibility that your browsing patterns will be statistically analyzed when your visit this website.
Such analyses are performed primarily with what we refer to as analysis programs.
For detailed information about these analysis programs please consult our Data Protection Declaration
below.

2. Hosting and Content Delivery Networks (CDN)
External Hosting
This website is hosted by an external service provider (host). Personal data collected on this website are
stored on the servers of the host. These may include, but are not limited to, IP addresses, contact requests,
metadata and communications, contract information, contact information, names, web page access, and
other data generated through a web site.
The host is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6
para. 1 lit. b GDPR) and in the interest of secure, fast, and efficient provision of our online services by a
professional provider (Art. 6 para. 1 lit. f GDPR).
Our host will only process your data to the extent necessary to fulfil its performance obligations and to
follow our instructions with respect to such data.
We are using the following host:

Corpex Internet GmbH

c/o Mindspace
Rödingsmarkt 9
20459 Hamburg

3. General information and mandatory information
Data protection
The operators of this website and its pages take the protection of your personal data very seriously. Hence,
we handle your personal data as confidential information and in compliance with the statutory data
protection regulations and this Data Protection Declaration.
Whenever you use this website, a variety of personal information will be collected. Personal data comprises
data that can be used to personally identify you. This Data Protection Declaration explains which data we
collect as well as the purposes we use this data for. It also explains how, and for which purpose the
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information is collected.
We herewith advise you that the transmission of data via the Internet (i.e., through e-mail communications)
may be prone to security gaps. It is not possible to completely protect data against third-party access.

Information about the responsible party (referred to as the “controller” in the GDPR)
The data processing controller on this website is:
picalike GmbH
c/o betahaus
Eifflerstraße 43
D-22769 Hamburg
Phone: +49 (0) 40 468 95 17 – 0
E-mail: info@picalike.com
The controller is the natural person or legal entity that single-handedly or jointly with others makes
decisions as to the purposes of and resources for the processing of personal data (e.g., names, e-mail
addresses, etc.).
Storage duration
Unless a more specific storage period has been specified in this privacy policy, your personal data will remain
with us until the purpose for which it was collected no longer applies. If you assert a justified request for
deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally
permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the
latter case, the deletion will take place after these reasons cease to apply.

Designation of a data protection officer as mandated by law
We have appointed a data protection officer for our company.
external data protection officer DSBOK
Phone: 06144 402197
E-mail: picalike@dsbok.de

Information on data transfer to the USA
Our website uses, in particular, tools from companies based in the USA. When these tools are active, your
personal information may be transferred to the US servers of these companies. We must point out that the
USA is not a safe third country within the meaning of EU data protection law. US companies are required to
release personal data to security authorities without you as the data subject being able to take legal action
against this. The possibility cannot therefore be excluded that US authorities (e.g. secret services) may
process, evaluate, and permanently store your data on US servers for monitoring purposes. We have no
influence over these processing activities.
Revocation of your consent to the processing of data
A wide range of data processing transactions are possible only subject to your express consent. You can also
revoke at any time any consent you have already given us. This shall be without prejudice to the lawfulness
of any data collection that occurred prior to your revocation.
Right to object to the collection of data in special cases; right to object to direct
advertising (Art. 21 GDPR)
IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6 SECT. 1 LIT. E OR F GDPR, YOU
HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED ON GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING
BASED ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF
DATA IS BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN
OBJECTION, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN
A POSITION TO PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF
YOUR DATA, THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF
THE PROCESSING IS THE CLAIMING, EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS
(OBJECTION PURSUANT TO ART. 21 SECT. 1 GDPR).
IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING,
YOU HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR AFFECTED
PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. THIS ALSO APPLIES TO PROFILING TO
THE EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR
PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES
(OBJECTION PURSUANT TO ART. 21 SECT. 2 GDPR).
Right to log a complaint with the competent supervisory agency
In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory
agency, in particular in the member state where they usually maintain their domicile, place of work or at the
place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other
administrative or court proceedings available as legal recourses.
Right to data portability
You have the right to demand that we hand over any data we automatically process on the basis of your
consent or in order to fulfil a contract be handed over to you or a third party in a commonly used, machine
readable format. If you should demand the direct transfer of the data to another controller, this will be done
only if it is technically feasible.
SSL and/or TLS encryption
For security reasons and to protect the transmission of confidential content, such as purchase orders or
inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption
program. You can recognize an encrypted connection by checking whether the address line of the browser
switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.
If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.
Information about, rectification and eradication of data
Within the scope of the applicable statutory provisions, you have the right to at any time demand
information about your archived personal data, their source and recipients as well as the purpose of the
processing of your data. You may also have a right to have your data rectified or eradicated. If you have
questions about this subject matter or any other questions about personal data, please do not hesitate to
contact us at any time.
Right to demand processing restrictions
You have the right to demand the imposition of restrictions as far as the processing of your personal data is
concerned. To do so, you may contact us at any time. The right to demand restriction of processing applies in
the following cases:
In the event that you should dispute the correctness of your data archived by us, we will usually need
some time to verify this claim. During the time that this investigation is ongoing, you have the right to
demand that we restrict the processing of your personal data.
If the processing of your personal data was/is conducted in an unlawful manner, you have the option to
demand the restriction of the processing of your data in lieu of demanding the eradication of this data.
If we do not need your personal data any longer and you need it to exercise, defend or claim legal
entitlements, you have the right to demand the restriction of the processing of your personal data instead
of its eradication.
If you have raised an objection pursuant to Art. 21 Sect. 1 GDPR, your rights and our rights will have to be
weighed against each other. As long as it has not been determined whose interests prevail, you have the
right to demand a restriction of the processing of your personal data.
If you have restricted the processing of your personal data, these data – with the exception of their archiving – may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to
protect the rights of other natural persons or legal entities or for important public interest reasons cited by
the European Union or a member state of the EU.
Rejection of unsolicited e-mails
We herewith object to the use of contact information published in conjunction with the mandatory
information to be provided in our Site Notice to send us promotional and information material that we have
not expressly requested. The operators of this website and its pages reserve the express right to take legal
action in the event of the unsolicited sending of promotional information, for instance via SPAM messages.
4. Recording of data on this website
Cookies
Our websites and pages use what the industry refers to as “cookies.” Cookies are small text files that do not
cause any damage to your device. They are either stored temporarily for the duration of a session (session
cookies) or they are permanently archived on your device (permanent cookies). Session cookies are
automatically deleted once you terminate your visit. Permanent cookies remain archived on your device
until you actively delete them, or they are automatically eradicated by your web browser.
In some cases, it is possible that third-party cookies are stored on your device once you enter our site (thirdparty
cookies). These cookies enable you or us to take advantage of certain services offered by the third
party (e.g., cookies for the processing of payment services).
Cookies have a variety of functions. Many cookies are technically essential since certain website functions
would not work in the absence of the cookies (e.g., the shopping cart function or the display of videos). The
purpose of other cookies may be the analysis of user patterns or the display of promotional messages.
Cookies, which are required for the performance of electronic communication transactions (required
cookies) or for the provision of certain functions you want to use (functional cookies, e.g., for the shopping
cart function) or those that are necessary for the optimization of the website (e.g., cookies that provide
measurable insights into the web audience), shall be stored on the basis of Art. 6 Sect. 1 lit. f GDPR, unless a
different legal basis is cited. The operator of the website has a legitimate interest in the storage of cookies to
ensure the technically error free and optimized provision of the operator’s services. If your consent to the
storage of the cookies has been requested, the respective cookies are stored exclusively on the basis of the
consent obtained (Art. 6 Sect. 1 lit. a GDPR); this consent may be revoked at any time.
You have the option to set up your browser in such a manner that you will be notified any time cookies are
placed and to permit the acceptance of cookies only in specific cases. You may also exclude the acceptance of
cookies in certain cases or in general or activate the delete function for the automatic eradication of cookies
when the browser closes. If cookies are deactivated, the functions of this website may be limited.
In the event that third-party cookies are used or if cookies are used for analytical purposes, we will
separately notify you in conjunction with this Data Protection Policy and, if applicable, ask for your consent.
Cookie Consent with Cookiebot
Our website uses Cookie Content technology from Cookiebot to obtain your consent to the storage of
certain cookies on your end device and to document this in a data protection-compliant manner. The
provider of this technology is Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter
“Cookiebot”).
When you enter our website, a connection is established with the Cookiebot servers to obtain your consent
and provide you with other explanations regarding the use of cookies. Cookiebot will then store a cookie in
your browser to identify the consent you have given or its revocation. The data collected in this way is stored
until you request us to delete it, delete the Cookiebot cookie itself or the purpose for which the data is
stored no longer applies. Mandatory legal storage obligations remain unaffected.
Cookiebot is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art.
6(1)(1)(c) GDPR.
Contract data processing agreement
Our company has executed a Contract Data Processing Agreement with Cookiebot. This is an agreement
mandated by data privacy protection legislation that warrants that Cookiebot processes all personal data of
our website visitors exclusively in compliance with our instructions and in compliance with the GDPR.

Contact form
If you submit inquiries to us via our contact form, the information provided in the contact form as well as any
contact information provided therein will be stored by us in order to handle your inquiry and in the event
that we have further questions. We will not share this information without your consent.
The processing of these data is based on Art. 6 para. 1 lit. b GDPR, if your request is related to the execution
of a contract or if it is necessary to carry out pre-contractual measures. In all other cases the processing is
based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 Para. 1 lit.
f GDPR) or on your agreement (Art. 6 Para. 1 lit. a GDPR) if this has been requested.
The information you have entered into the contact form shall remain with us until you ask us to eradicate the
data, revoke your consent to the archiving of data or if the purpose for which the information is being
archived no longer exists (e.g., after we have concluded our response to your inquiry). This shall be without
prejudice to any mandatory legal provisions – in particular retention periods.

Pipedrive contact form

We also use Pipedrive for contact forms on our website. Pipedrive receives all the data that you enter in our forms and also collects usage data. For this we refer to our general description of contact forms. You can stop the collection and use of your personal information by Pipedrive at any time by clicking here.

Request by e-mail, telephone, or fax
If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name,
request) will be stored and processed by us for the purpose of processing your request. We do not pass these
data on without your consent.
These data are processed on the basis of Art. 6 Sect. 1 lit. b GDPR if your inquiry is related to the fulfillment
of a contract or is required for the performance of pre-contractual measures. In all other cases, the data are
processed on the basis of our legitimate interest in the effective handling of inquiries submitted to us (Art. 6
Sect. 1 lit. f GDPR) or on the basis of your consent (Art. 6 Sect. 1 lit. a GDPR) if it has been obtained.
The data sent by you to us via contact requests remain with us until you request us to delete, revoke your
consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request).
Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Pipedrive
We use the integrated hosting and marketing solution of Pipedrive OÜ, Mustamäe tee 3a, 10615 Tallinn, within the scope of our legitimate interest in a technically flawless online offer and its economically efficient design and optimization in accordance with Article 6 (1) (f) GDPR. Estonia. You can find more information on data processing by Pipedrive here https://www.pipedrive.com/en/privacy. A transparent list of the functions offered by Pipedrive can be found here.
We have also concluded a data processing agreement with Pipedrive, according to which Pipedrive only processes your data on our behalf.
Pipedrive offers the following features:
• CMS (content management system for websites and blogs
• Contact forms
• CRM (Customer Relation Management)
We use the following functions:

Pipedrive Hosting / CMS / CMR
We use Pipedrive to host our website. Like any other hoster, Pipedrive collects usage data. These are identified and non-identifiable data when you visit our website. These are either made available to Pipedrive or collected automatically through the use of Pipedrive services (“Non-Personally Identifiable Information”).
With the help of non-personal data, it is not possible for Pipedrive to understand who the data came from. The non-personal data are technical information and usage information, e.g. the browsing and clickstream behavior of visitors and users of services, session heat maps and scrolls as well as non-identifying data about the device used, operating system, browser, screen resolution, language and keyboard settings, Internet provider, referral / exit pages, date / time stamp, etc. of the user or visitor.
As a host, Pipedrive also collects data that can identify a person with reasonable effort (“personal data”). These personal data are basically all data that you enter when using the website. This can include contact details (e.g. email address or telephone number), billing data (name, billing address, payment method and bank details), data relating to a browser or usage session (IP address, geographical location and / or unique identifier of the end device), data relating to related accounts of third parties (such as the email address or the username for a related PayPal, Google or Facebook account), scanned identification documents provided to us (e.g. ID, driver’s license, passport or official documents for Company registration), and any other personal data.
Pipedrive also takes physical, electronic, and procedural security measures to protect your personal information. More information on this from Pipedrive can be found here.

5. Social media
LinkedIn plug-in

This website uses functions of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company,
Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Any time you access a page of this website that contains functions of LinkedIn, a connection to LinkedIn’s
servers is established. LinkedIn is notified that you have visited this website with your IP address. If you click
on LinkedIn’s “Recommend” button and are logged into your LinkedIn account at the time, LinkedIn will be in
a position to allocate your visit to this website to your user account. We have to point out that we as the
provider of the websites do not have any knowledge of the content of the transferred data and its use by
LinkedIn.
The use of the LinkedIn plug-in is based on Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a
legitimate interest in being as visible as possible on social media. If a respective declaration of consent has
been obtained, the data shall be processed exclusively on the basis of Art. 6 Sect. 1 lit. a GDPR. This
declaration of consent may be revoked at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.linkedin.com/help/linkedin/answer/62538/datenubertragung-aus-der-eu-dem-ewr-und-derschweiz?
lang=en.
For further information on this subject, please consult LinkedIn’s Data Privacy Declaration at:
https://www.linkedin.com/legal/privacy-policy.

6. Analysis tools and advertising
Our live chat support

On the website picalike.com, Picalike uses a live chat from Pipedrive OÜ, Mustamäe tee 3a, 10615 Tallinn, Estonia. You can use the live chat like a contact form to chat with our employees in almost real time. When the chat starts, personal data is generated.
Date and time of the call,
Browser type / version,
IP address,
operating system used,
URL of the previously visited website,
Amount of data sent.
First name Name
e-mail address
Depending on the course of the conversation with our employees, additional personal data may arise in the chat that you enter. The type of this data depends heavily on your request or the problem you describe to us.By calling up the website picalike.com, the chat widget is loaded from AWS Cloudfront in the form of a JavaScript file. The chat widget practically represents the source code that runs on your computer and enables the chat.
In addition, picalike saves the history of the live chats. The purpose of this is to save you extensive explanations about the history of your request and to continuously monitor the quality of our live chat offer. If you do not wish this, you are welcome to inform us using the contact details listed below. Saved live chats will then be deleted by us immediately.
You have the option to object to such analyzes. We will inform you about the possibilities of objection in this data protection declaration.

DrawBridge
Type and scope of processing

We have integrated DrawBridge on our website. DrawBridge is a service provided by Gimbal, Inc. that targets users in displaying advertisements. DrawBridge uses cookies and other browser technologies to evaluate user behaviour and recognize users. DrawBridge collects information about visitor behaviour on various websites. This information is used to optimize the relevance of advertising. Furthermore, DrawBridge provides targeted advertising based on behavioural profiles and geographical location. Your IP address and other identifiers such as your user agent are transmitted to the provider. In this case, your data will be passed on to the operator of DrawBridge that Gimbal, Inc. 8605 Santa Monica Blvd #62545 West Hollywood, California 90069-4109, United States. Web tracking technologies are used to create pseudonymized user profiles. These profiles do not merge with you as a natural person, but are used, for example, for segmentation when viewing ads. Purpose and legal basis We process data with the help of DrawBridge for the purpose of optimizing our advertising campaigns and for marketing purposes on the basis of your consent in accordance with Art. 6 sec. 1 lit. a. GDPR.
Storage time The actual storage time of the processed data is not influenced by us, but is determined by Gimbal, Inc.. For more information, see the privacy policy for DrawBridge: https://gimbal.com/gdpr/.

Polyfill CDN
Type and scope of processing

We use Polyfill CDN to properly provide the content of our website. Polyfill CDN is a The Financial Times Ltd. service that acts as the Content Delivery Network (CDN) on our website. A CDN helps to deliver content from our online offering, especially files such as graphics or scripts, faster with the help of regionally or internationally distributed servers. When you access this content, you connect to The Financial Times Ltd. servers, Number 1 Southwark Bridge London, SE1 9HL United Kingdom, transmitting your IP address and, if applicable, browser data such as your user agent. This data will be processed exclusively for the above purposes and for the maintenance of the security and functionality of Polyfill CDN. Purpose and legal basis The use of the Content Delivery Network is based on our legitimate interests, i.e. interest in a secure and efficient provision and the optimization of our online offer in accordance with Art. 6 sec. 1 lit. f. GDPR. Storage time The actual storage time of the processed data is not influenced by us, but is determined by The Financial Times Ltd.. For more information, see the privacy policy for Polyfill CDN: https://polyfill.io/v3/privacy-policy/.

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street,
Dublin 4, Ireland
The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other
technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store
cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via
it. However, the Google Tag Manager does collect your IP address, which may also be transferred to
Google’s parent company in the United States. The Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate
interest in the quick and uncomplicated integration and administration of various tools on his website. If the
relevant consent has been requested, the processing is carried out exclusively on the basis of Art. 6(1)(a)
GDPR; the consent can be revoked at any time.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider of this service is
Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that
end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the
utilized operating system and the user’s origin. Google may consolidate these data in a profile that is
allocated to the respective user or the user’s device.
Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing the
user behavior patterns (e.g., cookies or device fingerprinting). The website use information recorded by
Google is, as a rule transferred to a Google server in the United States, where it is stored.
This analysis tool is used on the basis of Art. 6 Sect. 1 lit. f GDPR. The operator of this website has a
legitimate interest in the analysis of user patterns to optimize both, the services offered online and the
operator’s advertising activities. If a corresponding agreement has been requested (e.g., an agreement to the
storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the
agreement can be revoked at any time.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/.
IP anonymization
On this website, we have activated the IP anonymization function. As a result, your IP address will be
abbreviated by Google within the member states of the European Union or in other states that have ratified
the Convention on the European Economic Area prior to its transmission to the United States. The full IP
address will be transmitted to one of Google’s servers in the United States and abbreviated there only in
exceptional cases. On behalf of the operator of this website, Google shall use this information to analyze
your use of this website to generate reports on website activities and to render other services to the
operator of this website that are related to the use of the website and the Internet. The IP address
transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in
Google’s possession.
Browser plug-in
You can prevent the recording and processing of your data by Google by downloading and installing the
browser plugin available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en.
For more information about the handling of user data by Google Analytics, please consult Google’s Data
Privacy Declaration at:
https://support.google.com/analytics/answer/6004245?hl=en.
Contract data processing
We have executed a contract data processing agreement with Google and are implementing the stringent
provisions of the German data protection agencies to the fullest when using Google Analytics.
Archiving period
Data on the user or incident level stored by Google linked to cookies, user IDs or advertising IDs (e.g.,
DoubleClick cookies, Android advertising ID) will be anonymized or deleted after 14 month. For details,
please click the following link:
https://support.google.com/analytics/answer/7667196?hl=en

Hotjar
This website utilizes Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit
Street, St Julians STJ 1000, Malta, Europe (website:
https://www.hotjar.com).
Hotjar is a tool used to analyze your user patterns on this website. Hotjar allows us to for instance record. your mouse and scroll movements as well as your click. During this process, Hotjar also has the capability to
determine how long your cursor remained in a certain position. Based on this information, Hotjar compiles
so-called Heatmaps, that make possible to determine which parts of the website the website visitor reviews
with preference.
We are also able to determine how long you have stayed on a page of this website and when you left. We can
also determine at which point you suspended making entries into a contact form (so-called conversion
funnels).
Furthermore, Hotjar can be deployed to obtain direct feedback from website visitors. This function aims at
the improvement of the website offerings of the website operator.
Hotjar uses technologies that make it possible to recognize the user for the purpose of analyzing the user
patterns (e.g., cookies or the deployment of device fingerprinting).
The use of this analysis tool is based on Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate
interest in the analysis of user patterns, in order to optimize the operator’s web offerings and advertising. If a
corresponding agreement has been requested (e.g., an agreement to the storage of cookies), the processing
takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.
Deactivation of Hotjar
If you would like to deactivate the recording of data by Hotjar, please click on the link below and follow the
instructions provided under the link:
https://www.hotjar.com/opt-out.
Please keep in mind that you will have to separately deactivate Hotjar for every browser and every device.
For more detailed information about Hotjar and the data to be recorded, please consult the Data Privacy
Declaration of Hotjar under the following link:
https://www.hotjar.com/privacy.
Contract data processing
We have entered into a contract data processing agreement with Hotjar to implement the stringent
European Data Protection Regulations.
WordPress Statistics
This website uses “WordPress Statistics” to statistically evaluate visitor access. The provider is Automattic
Inc, 60 29th Street #343, San Francisco, CA 94110-4929, USA.
WordPress Statistics uses technologies that enable the recognition of the user for the purpose of analyzing
user behavior (e.g. cookies or device fingerprinting). WordPress Stats collects for analysis, among other
things, log files (referrer, IP address, browser, etc.), the origin of website visitors (country, city) and what
actions they have taken on the site (e.g. clicks, views, downloads). The collected information concerning the
use of this website is stored on servers in the United States. Your IP address is rendered anonymous after
processing and prior to the storage of the data.
The use of this analysis tool is based on Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate
interest in the anonymous analysis of user patterns, in order to optimize the operator’s web offerings and
advertising. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies),
the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be
revoked at any time.
Google Ads
The website operator uses Google Ads. Google Ads is an online promotional program of Google Ireland
Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display ads in the Google search engine or on third-party websites, if the user
enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based
on the user data Google has in its possession (e.g., location data and interests; target group targeting). As the
website operator, we can analyze these data quantitatively, for instance by analyzing which search terms
resulted in the display of our ads and how many ads led to respective clicks.
The use of Google Ads is based on Art. 6 Sect. 1 lit. et seq. GDPR. The website operator has a legitimate
interest in marketing the operator’s services and products as effectively as possible.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:

https://policies.google.com/privacy/frameworks and
https://privacy.google.com/businesses/controllerterms/mccs/.

Google DoubleClick
This website uses features of Google DoubleClick. The provider is Google Ireland Limited (“Google”), Gordon
House, Barrow Street, Dublin 4, Ireland, (hereinafter “DoubleClick”).
DoubleClick is used to show you interest-based ads across the Google Network. Advertisements can be
tailored to the interests of the viewer using DoubleClick. For example, our ads may appear in Google search
results or in banners associated with DoubleClick.
To be able to display interest adequate promotional content to users, DoubleClick must recognize the
respective visitor so that it can allocate the websites visited, the clicks and other user pattern information to
the user. To do this, DoubleClick deploys cookies or comparable recognition technologies (e.g., device
fingerprinting). The recorded information is consolidated into a pseudonym user profile so that the
respective user can be shown interest adequate advertising.
The use of Google DoubleClick takes place in the interest of targeted advertising measures. This constitutes
a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corresponding agreement has been
requested (e.g., an agreement to the storage of cookies), the processing takes place exclusively on the basis
of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.
For further information on how to object to the advertisements displayed by Google, please see the
following links:
https://policies.google.com/technologies/ads and
https://adssettings.google.com/authenticated.

7. Newsletter
Newsletter data

If you would like to subscribe to the newsletter offered on this website, we will need from you an e-mail
address as well as information that allow us to verify that you are the owner of the e-mail address provided
and consent to the receipt of the newsletter. No further data shall be collected or shall be collected only on a
voluntary basis. We shall use such data only for the sending of the requested information and shall not share
such data with any third parties.
The processing of the information entered into the newsletter subscription form shall occur exclusively on
the basis of your consent (Art. 6 Sect. 1 lit. a GDPR). You may revoke the consent you have given to the
archiving of data, the e-mail address and the use of this information for the sending of the newsletter at any
time, for instance by clicking on the “Unsubscribe” link in the newsletter. This shall be without prejudice to
the lawfulness of any data processing transactions that have taken place to date.
The data deposited with us for the purpose of subscribing to the newsletter will be stored by us until you
unsubscribe from the newsletter or the newsletter service provider and deleted from the newsletter
distribution list after you unsubscribe from the newsletter or after the purpose has ceased to apply. We
reserve the right to delete or block e-mail addresses from our newsletter distribution list at our own
discretion within the scope of our legitimate interest in accordance with Art. 6(1)(f) GDPR.
After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the
newsletter service provider in a blacklist to prevent future mailings. The data from the blacklist is used only
for this purpose and not merged with other data. This serves both your interest and our interest in complying
with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para.
1 lit. f GDPR). The storage in the blacklist is indefinite. You may object to the storage if your interests
outweigh our legitimate interest.

Sendinblue
This website uses Sendinblue for the sending of newsletters. The provider is the Sendinblue GmbH,
Köpenicker Straße 126, 10179 Berlin, Germany.
Sendinblue services can, among other things, be used to organize and analyze the sending of newsletters.
The data you enter for the purpose of subscribing to the newsletter are archived on Sendinblue’s servers in
Germany.
Data analysis by Sendinblue
Sendinblue enables us to analyze our newsletter campaigns. For instance, it allows us to see whether a newsletter message has been opened and, if so, which links may have been clicked. This enables us to
determine, which links drew an extraordinary number of clicks.
Moreover, we are also able to see whether once the e-mail was opened or a link was clicked, any previously
defined actions were taken (conversion rate). This allows us to determine whether you have made a
purchase after clicking on the newsletter.
Sendinblue also enables us to divide the subscribers to our newsletter into various categories (i.e., to
“cluster” recipients). For instance, newsletter recipients can be categorized based on age, gender, or place of
residence. This enables us to tailor our newsletter more effectively to the needs of the respective target
groups.
If you do not want to permit an analysis by Sendinblue, you must unsubscribe from the newsletter. We
provide a link for you to do this in every newsletter message. Moreover, you can also unsubscribe from the
newsletter right on the website.
For detailed information on the functions of Sendinblue please follow this link:
https://www.sendinblue.com/newsletter-software/.
Legal basis
The data is processed based on your consent (Art. 6 Sect. 1 lit. a GDPR). You may revoke any consent you
have given at any time by unsubscribing from the newsletter. This shall be without prejudice to the
lawfulness of any data processing transactions that have taken place prior to your revocation.
Storage period
The data deposited with us for the purpose of subscribing to the newsletter will be stored by us until you
unsubscribe from the newsletter or the newsletter service provider and deleted from the newsletter
distribution list after you unsubscribe from the newsletter. Data stored for other purposes with us remain
unaffected.
After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the
newsletter service provider in a blacklist to prevent future mailings. The data from the blacklist is used only
for this purpose and not merged with other data. This serves both your interest and our interest in complying
with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para.
1 lit. f GDPR). The storage in the blacklist is indefinite. You may object to the storage if your interests
outweigh our legitimate interest.
For more details, please consult the Data Protection Regulations of Sendinblue at:
https://de.sendinblue.com/datenschutz-uebersicht/.
Execution of a contract data processing agreement
We have executed a contract with Sendinblue, in which we require Newsletters2Go to protect our
customers’ data and to refrain from sharing such data with third parties.

8. Plug-ins and Tools
Google Web Fonts (local embedding)

This website uses so-called Web Fonts provided by Google to ensure the uniform use of fonts on this site.
These Google fonts are locally installed so that a connection to Google’s servers will not be established in
conjunction with this application.
For more information on Google Web Fonts, please follow this link:
https://developers.google.com/fonts/faq and consult Google’s Data Privacy Declaration under:
https://policies.google.com/privacy?hl=en.

Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter referred to as “reCAPTCHA”) on this website. The provider is
Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
The purpose of reCAPTCHA is to determine whether data entered on this website (e.g., information entered
into a contact form) is being provided by a human user or by an automated program. To determine this,
reCAPTCHA analyzes the behavior of the website visitors based on a variety of parameters. This analysis is
triggered automatically as soon as the website visitor enters the site. For this analysis, reCAPTCHA
evaluates a variety of data (e.g., IP address, time the website visitor spent on the site or cursor movements
initiated by the user). The data tracked during such analyses are forwarded to Google.
reCAPTCHA analyses run entirely in the background. Website visitors are not alerted that an analysis is Data are stored and analyzed on the basis of Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate
interest in the protection of the operator’s websites against abusive automated spying and against SPAM. If
a respective declaration of consent has been obtained, the data will be processed exclusively on the basis of
Art. 6 Sect. 1 lit. a DGDPR. Any such consent may be revoked at any time.
For more information about Google reCAPTCHA please refer to the Google Data Privacy Declaration and
Terms Of Use under the following links:
https://policies.google.com/privacy?hl=en and
https://policies.google.com/terms?hl=en.

9. Our social media appearances
Data processing through social networks

We maintain publicly available profiles in social networks. The individual social networks we use can be
found below.
Social networks such as Facebook, Twitter etc. can generally analyze your user behavior comprehensively if
you visit their website or a website with integrated social media content (e.g. like buttons or banner ads).
When you visit our social media pages, numerous data protection-relevant processing operations are
triggered. In detail:
If you are logged in to your social media account and visit our social media page, the operator of the social
media portal can assign this visit to your user account. Under certain circumstances, your personal data may
also be recorded if you are not logged in or do not have an account with the respective social media portal. In
this case, this data is collected, for example, via cookies stored on your device or by recording your IP
address.
Using the data collected in this way, the operators of the social media portals can create user profiles in
which their preferences and interests are stored. This way you can see interest-based advertising inside and
outside of your social media presence. If you have an account with the social network, interest-based
advertising can be displayed on any device you are logged in to or have logged in to.
Please also note that we cannot retrace all processing operations on the social media portals. Depending on
the provider, additional processing operations may therefore be carried out by the operators of the social
media portals. Details can be found in the terms of use and privacy policy of the respective social media
portals.

Legal basis

Our social media appearances should ensure the widest possible presence on the Internet. This is a
legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. The analysis processes initiated by the social
networks may be based on divergent legal bases to be specified by the operators of the social networks (e.g.
consent within the meaning of Art. 6 (1) (a) GDPR).

Responsibility and assertion of rights
If you visit one of our social media sites (e.g., Facebook), we, together with the operator of the social media
platform, are responsible for the data processing operations triggered during this visit. You can in principle
protect your rights (information, correction, deletion, limitation of processing, data portability and
complaint) vis-à-vis us as well as vis-à-vis the operator of the respective social media portal (e.g. Facebook).
Please note that despite the shared responsibility with the social media portal operators, we do not have full
influence on the data processing operations of the social media portals. Our options are determined by the
company policy of the respective provider.

Storage Time

The data collected directly from us via the social media presence will be deleted from our systems as soon as
the purpose for their storage lapses, you ask us to delete it, you revoke your consent to the storage or the
purpose for the data storage lapses. Stored cookies remain on your device until you delete them. Mandatory
statutory provisions – in particular, retention periods – remain unaffected.
We have no control over the storage duration of your data that are stored by the social network operators
for their own purposes. For details, please contact the social network operators directly (e.g. in their privacy
policy, see below).

Individual social networks
Facebook

We have a profile on Facebook. The provider of this service is Facebook Ireland Limited, 4 Grand Canal
Square, Grand Canal Harbour, Dublin 2, Ireland. According to Facebook’s statement the collected data will
also be transferred to the USA and to other third-party countries.
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We have signed an agreement with Facebook on shared responsibility for the processing of data (Controller
Addendum). This agreement determines which data processing operations we or Facebook are responsible
for when you visit our Facebook Fanpage. This agreement can be viewed at the following link:
https://www.facebook.com/legal/terms/page_controller_addendum.
You can customize your advertising settings independently in your user account. Click on the followinglink and log in:
https://www.facebook.com/settings?tab=ads.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum and
https://de-de.facebook.com/help/566994660333381.
Details can be found in the Facebook privacy policy:
https://www.facebook.com/about/privacy/.
Twitter
We use the short message service Twitter. The provider is Twitter International Company, One Cumberland
Place, Fenian Street, Dublin 2, D02 AX07, Ireland.
You can customize your Twitter privacy settings in your user account. Click on the following link and log
in:
https://twitter.com/personalization.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://gdpr.twitter.com/en/controller-to-controller-transfers.html.
For details, see the Twitter Privacy Policy:
https://twitter.com/privacy.
Instagram
We have a profile on Instagram. The provider is Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025,
USA.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum,
https://help.instagram.com/519522125107875 and
https://de-de.facebook.com/help/566994660333381.
For details on how they handle your personal information, see the Instagram Privacy Policy:
https://help.instagram.com/519522125107875.
XING
We have a profile on XING. The provider is New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany.
Details on their handling of your personal data can be found in the XING Privacy Policy:
https://privacy.xing.com/de/datenschutzerklaerung.
LinkedIn
We have a LinkedIn profile. The provider is the LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton
Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.
If you want to disable LinkedIn advertising cookies, please use the following link:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.linkedin.com/legal/l/dpa und
https://www.linkedin.com/legal/l/eu-sccs.
For details on how they handle your personal information, please refer to LinkedIn’s privacy policy:
https://www.linkedin.com/legal/privacy-policy.

 

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