TALK WITH SEBASTIAN ABOUT BESTSELLER AND TRENDS
Recently, new features have been added to the Visualytics Suite: The ability to showcase the store’s bestsellers or current trends. In this interview, Sebastian Kielmann (CEO Picalike) gives an insight into the background of this new feature.
What was the idea behind this new feature?
Sebastian Kielmann: The idea was to turn the data we extract from images into further use cases for our customers. For example, by passing on information on bestsellers and trends to the customer, using them to advise the customers. Now we realize that we can break completely new ground with our approach.
What exactly is analyzed in the case of trends?
In the case of trends, rather than analyzing the trend of a single product, we use the extracted data from the image and group similar images (of products with multiple overlaps in attributes and visual characteristics) into trend buckets, identifying an overarching trend in the assortment as well as a general trend of the store.
For which areas can this be applied?
Currently for all products from the areas of fashion and living.
And on which pages?
These are recommendations that can be presented pretty much anywhere in the store. For example, on the home page, on the page of empty search results, as a slider on category pages, product page, shopping cart or the thank you page, after the purchase. With almost no effort, these use cases can also be used in email marketing.
What are the benefits for the store and its customers?
For us, it is always important that both the store and its customers gain added value from the use cases with us. For the store, it is another use case to optimize its ROI and to present itself innovatively to the customer. In the first tests, the new integrations showed an increase in conversion. We are currently collecting and analyzing valid numbers.
The customer, in turn, gets to see more quickly what is particularly popular and bought the most in the store. He is thus informed about the store’s trends on a daily basis and inspired in a more targeted way. In addition, he gets a deeper insight into the assortment.
How are the features integrated into the stores?
For direct integration of the new use cases, we have the two for us typical options: as a REST API or as a widget. As a REST API, stores can integrate everything as they wish, with maximum flexibility. If changes to the API are necessary, we are happy to implement them.
With the widget, several variants are suggested to the store that fit the look of the store. If the store chooses one of the variants, we realize it in such a way that it is super easy to implement the widget with a tag manager.
Thank you, Sebastian, for your insights!
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