#datadrivenPR – How data become stories

An interview with Isabelle Ewald (OTTO Group)

In this podcast episode, Isabelle Ewald – Digital Communications Consultant at OTTO Group – explains to us what really matters when it comes to data PR. What does one even understand by the term “data-driven PR”? When does data-driven PR make sense? What data treasures are we slumbering on? How can we bring it to light and then best stage it? In addition, Isabelle uses clear examples to explain which tools can be used for visualization and which digital players are already doing a lot of things right when it comes to “data PR”. I hope that after this podcast episode you can’t wait to tell your own data-driven story. Have fun listening!

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