The genesis of OnSight Analytics

OnSight Analytics

We have already introduced you to the start of the OSA pilot phase and the onboarding. In the meantime, a few weeks have passed and a number of new features have been launched. It’s time to talk to our CEO Sebastian Kielmann about the background of OnSight Analytics and what’s behind it.

OnSight Analytics

Sebastian, when did the development of OnSight begin?
The development of OnSight started in March 2018. The very first thing we did was to start developing systems that collect, store and analyze data. After that, we started to make a combination of the new data with our AI and image recognition.

And what led to that?
We’ve been providing our customers with performance support for their online store for many years with our AI and image recognition. That’s when we started thinking about how we could combine all the capabilities of our systems into one simple and intelligent solution with the goal of creating market intelligence that automatically detects relevant events and reports recommended actions right away.

What has been the biggest hurdle so far?
Collecting and evaluating the data is always a challenge. But also combining the ideas and wishes of our partners, which concern brands on marketplaces, brands in their own store, or consist of retailers as well as marketplaces, is not an easy task for us. Everyone has a different perspective on the data, and we want to unify them all in one form so that our AI can deliver the best possible recommendations for action.

What feature are you most proud of?
I can’t say, because I’m proud of all of them: portfolio analysis, product lifecycle, similarity search but also our Interest Score, which combines a lot of data into one number.

More info on the Interest Score and other features coming soon here on the blog! To make sure you don’t miss them, subscribe to our newsletter and follow us on our social media channels.

What is hiding in the colorful circles?

Colorful circles

We are constantly developing OnSight Analytics further. Now it's the turn of the price groups! With colored bubbles in different sizes, the overview of the price groups is even more informative. What can you see there? Quite a lot!

In which price group is the focus of the assortment? How is the assortment divided into price groups? Where are the most discounted products? These and other questions can be answered very quickly. Each column represents a store, and the circles (as well as the numbers they contain) indicate how high the share of the assortment is in a price group.

Was versteckt sich in den bunten Kreisen? 2

But let’s start from the beginning: For the last 6 weeks we have been onboarding our pilot partners with OnSight, our new competitive analysis tool. Together with our CEO Sebastian Kielmann, our developers have been working on OnSight for a long time, until a tool was created that we are really proud of. Now the time has come to show it to our customers and prospects. And not only that: They can test drive the tool, so to speak, as a pilot partner. Read more about it here.

You’ve gotten into enough tools this year to work from home and already feel stressed just thinking about new software? Don’t be, with our onboarding no brain needs to start smoking with this super intuitive tool. You can read more about onboarding here!

Was versteckt sich in den bunten Kreisen? 3

Pilot Partner OnSight