11. August 2020

The Last Dance – Or how Netflix influences our purchase decision

The Last Dance. It’s fascinating how we allow ourselves to be influenced. Not only do social influencers on Instagram, TikTok and the like play a major […]
25. November 2019

Fashion Marketing & Predictive Analytics

Last week we were pleased to welcome marketing expert, book author and Professor of Brand Management at the Brand University of Applied Sciences in Hamburg, Germany, […]